Event Map

WORKSHOP SCHEDULE

APRIL 19TH

FRIDAY

DAY 1

8:30AM - 12:00PM

Morning Education


KN001 – Opening Keynote - Event Kickoff

  • Presenter: Chris Cook - MEA President
  • Track: Keynote
  • Start Time: 8:30 am
  • Duration: 30 Minutes
  • Location: 102 AB
  • Description: Join MEA president, Chris Cook for this dynamic presentation Friday morning to kickoff KnowledgeFest.
RESERVE A SEAT
SURVEY

TF001 – Hands on: CNC Laser - Programing & Projects

  • Instructor: Jason Kranitz – Major League Fab & Full Spectrum Laser
  • Track: Technician - Fabricator
  • Start Time: 9:10 am
  • Duration: 1 Hour 10 Minutes
  • Location: 102 AB
  • Description: The CNC Laser course will familiarize attendees with the laser-cutting and engraving machinery, software, power requirements, maintenance, and incorporated build ideas. In addition, attendees will get ideas from experienced instructors on adding premium enhancements to traditional installs and learn tips and tricks while using the newest tool in the fabrication room.
  • Top Take-aways: A complete understanding of how to properly align and effectively use a CNC Laser.
  • Who should attend: Fabricators with all levels of experience.
RESERVE A SEAT
SURVEY

SM001 – Drive Engagement: Mastering Social Media in the Automotive Industry

  • Instructor: Kaitlyn Young – Social Media Doctor
  • Track: Sales - Marketing
  • Start Time: 9:10 am
  • Duration: 1 Hour 20 Minutes
  • Location: 103 C
  • Description: Gear up for success online with our workshop, 'Drive Engagement: Mastering Organic Social Media for the automotive industry.' Learn how to navigate the fast lane of social media marketing tailored specifically to help you grow and expand your business online! From crafting compelling content to leveraging platforms effectively, this class will equip you with the tools and strategies to revitalize your online presence, connect with your audience, and accelerate your business growth.
  • Top Take-aways: How to create content that attracts and how to sell online without ads and without sounding spammy.
  • Who should attend: Business Owners, Sales Professionals, and anyone looking to grow their online presence.
RESERVE A SEAT
SURVEY

OM001 – Smart Business Strategies & Ethics: Unlock the Secrets to Lasting Success in the Car Audio Industry

  • Instructor: Tomas Keenan - Step It Up Academy
  • Track: Owner - Manager
  • Start Time: 9:10 am
  • Duration: 1 Hour 20 Minutes
  • Location: 103 A
  • Description: Join us for a dynamic session tailored for small business owners and managers, where we'll delve into crucial aspects of business growth. Learn the art of setting and tracking targets, building future-proof organizational charts, and crafting effective hiring and onboarding processes. Navigate the delicate balance of business ethics by establishing core values and addressing challenges like poaching clients and employees.
  • Top Take-aways: Walk away with actionable insights and the tools to propel your business forward with integrity and efficiency.
  • Who should attend: Owners and manager looking to enhance their abilities to run a highly productive and profitable business.
RESERVE A SEAT
SURVEY

TF002 – Amp Racks and Custom Mounts

  • Instructor: Jason Kranitz - Major League Fab Tools & Training
  • Track: Technician - Fabricator
  • Start Time: 10:40 am
  • Duration: 1 Hour 20 Minutes
  • Location: 102 AB
  • Description: This course will take you from the basic amp brackets all the way to full blown custom amp racks in larger systems. Learn the magic behind using different materials to make amplifier installs easier and more professional-looking at the same time. Plastics, metal, wood, and magnets allow multiple options when it comes to creating mounts. In addition, attendees will learn about different styles of amplifiers on the technical side and wire management. Several props will be available to demonstrate what is being taught along with our extensive audio/visual system letting you have front seat viewing during our live demo segments. This course is designed for everyone, from beginners all the way to experienced techs, giving them the tools to immediately go back to the bay and use their newly learned skills.
  • Top Take-aways: Design for techs, fabricators, and owners. See Live demos. Understanding materials and tools. Learn how to make money.
  • Who should attend: This class is designed for not only the newest of fabricators but also for the seasoned veteran who wants to improve efficiency and learn advanced techniques.
RESERVE A SEAT
SURVEY

SM002 – The Profit Funnel

  • Instructor: Jon Kowanetz - Pathways Coaching & Consulting
  • Track: Sales - Marketing
  • Start Time: 10:40 am
  • Duration: 1 Hour 20 Minutes
  • Location: 103 C
  • Description: Too often, the sales process is left entirely to chance, with no system in place to guide the customer to a solution that satisfies both their needs and the performance standards of the company. With customer acquisition costs being what they are, small businesses simply cannot afford this kind of inefficiency. But what if you could implement a commonsense system that would streamline your inventory, simplify new employee training and increase customer satisfaction, all while increasing profits? This presentation will show you exactly how to do that!
  • Top Take-aways: Understand how your sales process could benefit from being systematized. Learn how to apply The Profit Funnel in your own company.
  • Who should attend: Sales professionals of all levels
RESERVE A SEAT
SURVEY

OM002 – Harmony in Numbers: A Financial Tune Up for Car Audio Entrepreneurs

  • Instructors: Keith McCumber - Soundsgood & Kimberly Trainer - Car-Tunes, Inc.
  • Track: Owner - Manager
  • Start Time: 10:40 am
  • Duration: 1 Hour 20 Minutes
  • Location: 103 A
  • Description: This presentation would provide comprehensive insights into managing finances effectively for car stereo business owners, covering crucial aspects from budgeting to growth strategies.
  • Top Take-aways: Understanding Financial Health. Identifying Trends and Patterns. Highlighting Areas for Improvement.
  • Who should attend: Owners and managers looking to understand your real numbers.
RESERVE A SEAT
SURVEY

APRIL 20TH

SATURDAY

DAY 2

8:00AM - 12:20PM

Morning Education


TF003 – Gorilla Fabrication:Making Magic without the Machines

  • Instructor: Cabe Sipes - Custom Audio Reimagined
  • Track: Technician - Fabricator
  • Start Time: 8:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: 102 AB
  • Description: How do I know if I already have the skills to Gorilla Fabricate? Well, it's easy to figure by answering one question. If I were to drop you off in a strange installation shop with only basic hand tools and power tools, as well as any needed chemicals, could you build a show quality installation in less than a week? If you answered yes, then you already know how. If you answered No, that's impossible without my router, CNC, laser, and special tape then you do not have these skills. Learn them Today!
  • Top Take-aways: Insight into what it was like to learn before the internet existed and how I was able to go from an ex-convict to one of the coolest people on the planet, according to my kids. I will share a few of my secrets and show you some cool tricks to get things done using items you can pick up at a local hardware store and dollar store.
  • Who should attend: Fabricators and Installers looking to think outside the box and know how to do things without the “right” tools, and making yourself more valuable by having the ability to do badass work anywhere in the world if the opportunity arises.
RESERVE A SEAT
SURVEY

SM003 – Selling in the Age of Big Tech: Keep Up or Get Left Behind

  • Instructor: Kevin Hallinan – Winning, Inc.
  • Track: Sales - Marketing
  • Start Time: 8:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: 103 C
  • Description: Customers want to engage over the phone, via email & texts, and not in person. They want pricing & product info and want to be in control. If we allow that, we’re likely leaving money on the table.
  • Top Take-aways: You will learn fresh, modern selling skills that are both honest, and allow you to be yourself while you take results to new levels.
  • Who should attend: Anyone responsible for sales in your store.
RESERVE A SEAT
SURVEY

OM003 – Cast Off the Crutches Presentation: Part One (1)

  • Instructor: Jon Kowanetz - Pathways Coaching & Consulting
  • Track: Owner - Manager
  • Start Time: 8:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: 103 A
  • Description: This presentation focuses on the many, all too common and socially acceptable habits and behaviors that we as human beings develop, which can be destructive to our personal and our professional lives. As the presenter shares his own experiences of overcoming these challenges and how doing so improved both aspects of his life, attendees recognize that they are not alone in their own challenges, that no challenge is too small and that they can change any chosen part of their life, in every new moment.
  • Top Take-aways: Learn the psychology behind destructive habits and behaviors. Understand how these habits and behaviors can be destructive to both your personal and professional life. Learn about the many ways that overcoming them can improve both areas of your life.
  • Who should attend: Anyone that wants to overcome challenges and improve all aspects of their life.
RESERVE A SEAT
SURVEY

TF004 – Making Awesome and Impactful Midbass in Car Audio Systems

  • Instructor: Andy Wehmeyer - Audiofrog
  • Track: Technician - Fabricator
  • Start Time: 9:30 am
  • Duration: 1 Hour 20 Minutes
  • Location: 102 AB
  • Description: Lots of myths surround the creation and optimization of midbass performance in cars. These myths often waste time and your customers’ money and create insurmountable installation hurdles. We’ll bust those myths and set you on a better path. Learn where midbass comes from, what it is, what creates impact and how to do it. We will explain what part of the frequency response is actual midbass and provide two methods for optimizing midbass output in high performance car audio systems.
  • Top Take-aways: How to create car audio systems with impactful midbass without hassles or confusion.
  • Who should attend: Car audio technicians, salespeople and store owners—but it’s especially useful for techs who can influence the sales process.
RESERVE A SEAT
SURVEY

SM004 – Your Next Million Dollars: Expand Beyond Traditional 12 Volt to Increase Revenue

  • Instructors: Philip Lindsley & Dan Bowman - Titan Motoring
  • Track: Sales - Marketing
  • Start Time: 9:30 am
  • Duration: 1 Hour 20 Minutes
  • Location: 103 C
  • Description: In this class Philip Lindsley and Dan Bowman from Titan Motoring, 2X Retailer of the Year and 4X Expeditor of the Year, will discuss the how and why of some products and services you can add to your business to drive up revenue and increase profits. Keeping a minimal investment in mind, Philip and Dan will provide a road map of vendors and resources to get you started in additional categories such as truck and Jeep accessories without adding staff, square footage, or skill sets. Titan Motoring has successfully gone from a 12v only shop to offering everything from vinyl wrapping and window tint to truck lifts and wheels and tires. Philip will also shed light on his former business that did not diversify and the challenges that arose in a difficult economy that forced him to close his doors and learn some valuable lessons. Dan will also show how he took a two-man operation from inception to $700K in yearly revenue using diversity of offerings.
  • Top Take-aways: A solid understanding of how to increase revenue and prosperity by adding and diversifying your income through categories outside of traditional 12V products. How to use these new categories to invite your core clients back and attract new clients that you can introduce to your passion.
  • Who should attend: Any business owner looking to make your next million dollars through business expansion.
RESERVE A SEAT
SURVEY

OM004 – Showroom to Fab Room - Sharing a Polished Appearance with your Clients

  • Instructors: Kimberly Trainer & Dalton Trainer - Car-Tunes, Inc.
  • Track: Owner - Manager
  • Start Time: 9:30 am
  • Duration: 1 Hour 20 Minutes
  • Location: 103 A
  • Description: From the showroom to the fab room, you must impress your clients with a polished appearance! Your language, physical appearance, facility cleanliness, and project presentations MUST represent your professionalism in an efficient manner to gain trust and overcome any client objections. From the business owner and sales professional’s perspective to the installer/fabricator’s point of view. This presentation will show proven methods for all positions to correct the silent mistakes affecting your closing rate and start a line of new clients knocking on your door?
  • Top Take-aways: Gain Efficient Communication & Presentation Techniques that will Unify a Common Polished Presentation from Sales Professionals, Installers, & Fabricators alike. Achieve a Higher Close Rate while Validating a Higher Labor Rate.
  • Who should attend: Owners, Sales Professionals, Installers/Fabricators looking to streamline an effective presentation to upscale clientele & increase profitability for all positions on your team.
RESERVE A SEAT
SURVEY

TF005 – Using Fusion 360 to Create 3D Printed Speaker Mounting Solutions - Live Workshop

  • Instructor: German Schulmeister - Orca Design
  • Track: Technician - Fabricator
  • Start Time: 11:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: 102 AB
  • Description: In this Live workshop you will learn how to design speaker adapters using Fusion 360 in a fast and very efficient manner. Understand how to transition from the 2D to the 3D world and use a single software for all your CAD Designs, whether it’s laser, CNC or 3D print. You will also learn about the different printing technologies, materials and when and where it’s best to use them. Understand Filament versus Resin and which is the right one for your project. This comprehensive class will be led by industry expert German Schulmeister, Director of Product Development at Orcas Design.
  • Top Take-aways: A great understanding of how to Increase your revenue, manufacture parts to OE standards, and attract better clientele by using automation.
  • Who should attend: This class is designed for not only the newest of fabricators but also for the seasoned veteran who wants to take their skills to their next level, or wants to separate from their competition.
RESERVE A SEAT
SURVEY

SM005 – Drive Engagement: Mastering Social Media in the Automotive Industry

  • Instructor: Kaitlyn Young – Social Media Doctor
  • Track: Sales - Marketing
  • Start Time: 11:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: 103 C
  • Description: Gear up for success online with our workshop, 'Drive Engagement: Mastering Organic Social Media for the automotive industry.' Learn how to navigate the fast lane of social media marketing tailored specifically to help you grow and expand your business online! From crafting compelling content to leveraging platforms effectively, this class will equip you with the tools and strategies to revitalize your online presence, connect with your audience, and accelerate your business growth.
  • Top Take-aways: How to create content that attracts and how to sell online without ads and without sounding spammy.
  • Who should attend: Business Owners, Sales Professionals, and anyone looking to grow their online presence.
RESERVE A SEAT
SURVEY

OM005 – Building a Business, Not a Job!

  • Instructor: Philip Lindsley - Titan Motoring
  • Track: Owner - Manager
  • Start Time: 11:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: 103 A
  • Description: You’re going to get a roadmap on how to create value, structure and systematic revenue. It includes how to go about choosing, managing and empowering a team to work the system that you create, so you can focus on growing and building your business.
  • Top Take-aways: Learn the structure and processes used by top retail owners. Be able to step away from your business and not affect revenue or daily operations and ultimately one....sell it!
  • Who should attend: Any business owner looking for profitable diversification methods for their business.
RESERVE A SEAT
SURVEY

OM005-1 – Cast Off the Crutches Presentation: Part Two (2)

  • Instructor: Jon Kowanetz - Pathways Coaching & Consulting
  • Track: Owner - Manager
  • Start Time: 6:45 pm
  • Duration: 1 Hour 20 Minutes
  • Location: Versailles 4
  • Description: In this workshop, which builds upon what was presented in Part 1, you will have the opportunity to identify what is holding you back in your own personal and professional life, so you can affect real change. Together, we will use a 9 step process that will help you to get real with yourself about why you formed this destructive habit or behavior in the first place, why you want to improve in this area of your life and how you can stay on your chosen path when things get hard, as they most certainly will.
  • Top Take-aways: Get clear on what is holding you back in your personal and professional lives. Leave with a well thought out game plan for how to improve in this area. Connect with like-minded colleagues to support each other's growth.
  • Who should attend: Anyone that wants to overcome challenges and improve all aspects of their life.
RESERVE A SEAT
SURVEY

APRIL 21ST

SUNDAY

DAY 3

9:00AM - 11:50AM

Morning Education


TF006 – OEM Manipulation: Digging into Codes and Nodes for Profit

  • Instructor: Ray West – Titan Motoring
  • Track: Technician - Fabricator
  • Start Time: 9:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: 102 AB
  • Description: Take an in-depth look at today's vehicle coding software and how to use it in your bay to add value for your customers and generate new revenue. Learn the process for adjusting the behavior of the vehicles features in certain situations. For example, you can unlock a vehicle’s hidden features, such as adding extra colors for ambient lighting, or you could disable unwanted functions, for example, the Start-Stop, annoying sound warnings, and OEM audio preamp level outputs and equalization. Learn how to do this and more from an MECP Master, Subject Matter Expert, and store manager of Titan Motoring, Ray West. Titan Motoring is a two-time Mobile Electronics Retailer of the year and four-time Expeditor of the year winner.
  • Top Take-aways: A better understanding of the different types of databus systems in today’s vehicles as well as what types of information are on those databus systems. Learn how to integrate, read, and manipulate features and functions. Learn what type of products and software are available to gain access to module coding in today's vehicles and what to use, and how to use, it in the bay.
  • Who should attend: Technicians wanting to learn more about audio and or accessories. Sales staff that are interested in adding additional value and revenue to the sale.
RESERVE A SEAT
SURVEY

SM006 – Maximizing Every Sales Opportunity

  • Instructors: Jayson Cook - Columbus Car Audio & Accessories and Elias Ventura - HKI-USA
  • Track: Sales - Marketing
  • Start Time: 9:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: 103 C
  • Description: Uncover the mystery of skyrocketing your sales figures and boosting revenue through learning the differences between add-on selling verse upselling, and what situations work best for each one. In this comprehensive course, you'll delve into proven strategies and hands-on techniques that will transform you into a sales powerhouse.
  • Top Take-aways: Participants gain insights into creating compelling add-on offers and upselling scenarios that enhance the customer experience - Learn to increase revenue while providing genuine value to customers.
  • Who should attend: Sales professionals of all levels of experience.
RESERVE A SEAT
SURVEY

OM006 – Operational Excellence: Take your Inventory Management to the Next Level

  • Instructors: Dave Wall - Freeman's Car Stereo & John Schwartz from Perfectionist Auto Sound & Security
  • Track: Owner - Manager
  • Start Time: 9:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: 101 B
  • Description: In this class You will learn from two Retailer of the Year winners, on how to manage your inventory in a more efficient and effective way, to maximize profit dollars. From how to choose vendor partners, selecting product mix and assortments, and tracking sales to make projections. Learning how to identify and liquidate dead inventory and how to keep emotion in check when determining what inventory is best for your business. Lastly, learn what inventory turns are and how it has tremendous benefits on cash flow for your business.
  • Top Take-aways: You will come away from this class with an inventory management plan you can follow to help you master this important area of your business.
  • Who should attend: Owners and manager looking to enhance their abilities to run a highly productive and profitable business.
RESERVE A SEAT
SURVEY

TF007 – Installer Rountable: Making the Right Choices

  • Instructors: Dave Koz & Austin Moore – Titan Motoring and Justin Marks – Team Witt Customs
  • Track: Technician - Fabricator
  • Start Time: 10:30 am
  • Duration: 1 Hour 20 Minutes
  • Location: 102 AB
  • Description: In this roundtable style class, Dave, Austin, and Justin will take you through specific procedures for executing installations involving lighting, upholstery, fabrication, and other unique materials. They will discuss things like their design techniques, choosing the right materials, setting delivering on expectations, and more. Come ready to learn and with questions you would like to ask these veterans in their areas of expertise.
  • Top Take-aways: Learn how to sell appropriately, creating the design, picking the right materials, expecting the problem and executing efficiently and delivering a standard and expectation. Learn to get out of your own way and group talking through ideas and execution.
  • Who should attend: Technicians and Fabricators looking to better their skill through an interactive discussion with top installers.
RESERVE A SEAT
SURVEY

SM007 – The 2000's Called and They Want Their Sales Techniques Back

  • Instructor: Kevin Hallinan - Winning, Inc
  • Track: Sales - Marketing
  • Start Time: 10:30 am
  • Duration: 1 Hour 20 Minutes
  • Location: 103 C
  • Description: Admit it – times have changed. In fact, change is inevitable. Growth though, is optional. Those that continually grow will always be ahead of those that feel they’ve “made it” and who remain comfortable. Discover why you might want to change, learn which changes are good and which aren’t, and make those changes happen!
  • Top Take-aways: You will learn fresh, modern selling skills that are both honest, and allow you to be yourself while you take results to new levels.
  • Who should attend: Anyone responsible for sales in your store.
RESERVE A SEAT
SURVEY

OM007 – Cast Off the Crutches Presentation: Part Two (2)

  • Instructor: Jon Kowanetz - Pathways Coaching & Consulting
  • Track: Owner - Manager
  • Start Time: 10:30 am
  • Duration: 1 Hour 20 Minutes
  • Location: 103 A
  • Description: In this workshop, which builds upon what was presented in Part 1, you will have the opportunity to identify what is holding you back in your own personal and professional life, so you can affect real change. Together, we will use a 9 step process that will help you to get real with yourself about why you formed this destructive habit or behavior in the first place, why you want to improve in this area of your life and how you can stay on your chosen path when things get hard, as they most certainly will.
  • Top Take-aways: Get clear on what is holding you back in your personal and professional lives. Leave with a well thought out game plan for how to improve in this area. Connect with like-minded colleagues to support each other's growth.
  • Who should attend: Anyone that wants to overcome challenges and improve all aspects of their life.
RESERVE A SEAT
SURVEY
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