Event Map

WORKSHOP SCHEDULE

MAY 19TH

FRIDAY

DAY 1

8:00AM - 11:30AM

Morning Education


KN001 – Opening Keynote - Event Kickoff

  • Instructors: Chris Cook - MEA President
  • Track: Keynote
  • Start Time: 8:00 am
  • Duration: 30 Minutes
  • Location: W202-AB
  • Description: Participate in the Kickoff for the final KnowledgeFest of 2023 starts with a State of the Mobile Electronics Industry and what we may expect in the near future. What is in store for KnowledgeFest 2023. Hear about great new MEA benefits for retailers. Find out how to make the most of your KnowledgeFest experience.
RESERVE A SEAT
SURVEY

KN001 – Opening Keynote - Event Kickoff

  • Instructors: Chris Cook - MEA President
  • Track: Keynote
  • Start Time: 8:00 am
  • Duration: 30 Minutes
  • Location: W202-AB
  • Description: Participate in the Kickoff for KnowledgeFest Orlando starting with a State of the Mobile Electronics Industry and what we may expect in the near future. What is in store for KnowledgeFest 2023 and beyond. Hear about great new MEA benefits for retailers. Find out how to make the most of your KnowledgeFest experience.
RESERVE A SEAT
SURVEY

KN001 – Opening Keynote - Event Kickoff

  • Instructors: Chris Cook - MEA President
  • Track: Keynote
  • Start Time: 8:00 am
  • Duration: 30 Minutes
  • Location: W202-AB
  • Description: Participate in the Kickoff for KnowledgeFest Orlando starting with a State of the Mobile Electronics Industry and what we may expect in the near future. What is in store for KnowledgeFest 2023 and beyond. Hear about great new MEA benefits for retailers. Find out how to make the most of your KnowledgeFest experience.
RESERVE A SEAT
SURVEY

TF001 – Creating Brackets & Mounting Solutions for Improved Efficiency & Performance

  • Instructors: Christopher McNulty – elettromedia USA & Ata Ehdaivand – Absolute Electronix
  • Track: Technician - Fabricator
  • Start Time: 8:40 am
  • Duration: 1 Hour 20 Minutes
  • Location: W202-AB
  • Description: This class will be an in depth, demonstrative look at the advantages of custom speaker brackets and mounting solutions in today's 12v environment. We will go over several techniques used to create custom brackets, by hand and with automation, as well as the reasons these techniques are beneficial to the end user. We will also go over the advantages of building vehicle specific brackets and how they can improve serviceability AND profitability on every install.
  • Top Take-aways: You will learn techniques that will improve speaker performance.
  • Who should attend: Professional technicians and anyone looking to take the mounting soltions.
RESERVE A SEAT
SURVEY

SM001 – The Art of Overcoming Objections

  • Instructors: Kevin Hallinan – Winning, Inc.
  • Track: Sales - Marketing
  • Start Time: 8:00 am
  • Duration: 1 Hour
  • Location: W203-A
  • Description: While it seems counterintuitive, prospective customers who say all the right things like, “Sounds great.” and “No, I don’t have any questions.” or “I’ll be back Saturday for sure.” are the least qualified customers, while those with real objections like, “Why does it cost so much?” and “I’m not 100% thrilled with the sound.” are much more likely to buy. In this workshop, you’ll learn to handle those pivotal moments with confidence and ease and turn those objections into repeat customers.
  • Top Take-aways: Once this class is completed attendees will possess the necessary skill sets for overcoming objections and closing the sale.
  • Who should attend: Anyone responsible for sales in your store.
RESERVE A SEAT
SURVEY

OM001 – Adding Revenue Streams through Diversification

  • Instructors: Dan Bowman – Titan Motoring
  • Track: Owner - Manager
  • Start Time: 8:40 am
  • Duration: 1 Hour 20 Minutes
  • Location: W203-C
  • Description: Any competent financial advisor will tell you the single greatest way to ensure financial security and prosperity is to add and diversify your income streams. The same holds true even in the automotive industry. This class will discuss many elements of growing a primarily 12v store into a one-stop-shop including options we have for diversification and what level of investment each may require, what type of tooling is most beneficial to have in-house, existing skill sets and those worth training or hiring for, and how to manage all these new departments from a financial and logistics perspective.
  • Top Take-aways: A solid understanding for how to ensure financial security and prosperity by adding and diversifying your income streams.
  • Who should attend: Any business owner looking for profitable diversification methods for thier business.
RESERVE A SEAT
SURVEY

TF002 – Mastering the Acoustics of Speaker Placement

  • Instructors: Andy Wehmeyer - Audiofrog
  • Track: Technician - Fabricator
  • Start Time: 10:10 am
  • Duration: 1 Hour
  • Location: W202-AB
  • Description: Doors? Dash? A-Pillars? Kick Panels? Where do I put the midrange? Where should the tweeter go? On axis? Off axis? What does that mean anyway? How about the sub? Where will it sound best? And those pesky reflections! What am I going to do? Learn about the pros and cons of each of the potential speaker locations and how to choose based on your customer’s requirements for sound, aesthetics and budget. With a working understanding of a few audio concepts, you’ll be able to predict what will happen before you install the speakers. That will save you time and money and ultimately, allow you to better serve your audio customers. Wear your thinking cap.
  • Top Take-aways: Full understanding of the pros and cons of each of the potential speaker locations and how to choose based on your customer’s requirements for sound, aesthetics and budget.
  • Who should attend: Fabricators and Installers that want to predict what will happen before you install the speakers.
RESERVE A SEAT
SURVEY

SM002 – Finishing Well – Learn How to Create the Best Customer Experience for More Referrals and Repeat Sales

  • Instructors: James Smith – ACT Audio
  • Track: Sales - Marketing
  • Start Time: 10:10 am
  • Duration: 1 Hour 20 Minutes
  • Location: W203-A
  • Description: Interested in learning how to be the best salesperson and close more sales every single day? In this class, we will teach you how to deliver the best presentation and how to follow up. These strategies will help you be the true professional that helps customers understand it is in their best interest to spend more on a better product while putting more money in your pockets! From the moment they walk through the door to the referrals they send your way; you will be the go-to person for all their aftermarket automotive accessories.
  • Top Take-aways: How to sell higher end products to build a happier customer experience and how to follow up with estimates and sales to produce more long-term sales
  • Who should attend: Sales professionals that desire to step up their game for referral and repeat customers.
RESERVE A SEAT
SURVEY

OM002 – Growth Techniques for All Sizes: Scaling your Business

  • Instructor: Adam Devine – Devine Concepts Automotive Design & Ata Ehdaivand – Absolute Electronix
  • Track: Owner - Manager
  • Start Time: 10:10 am
  • Duration: 1 Hour 20 Minutes
  • Location: w203-c
  • Description: It’s the American dream to start a business. Often businesses are started from past employment experiences. This is so true within the 12-volt community. Installers open stores to support their families and think that only one employee is needed. Things go well, but as time goes on time itself becomes more valuable. The only way to add time is to add people. This class will go over the many different options of how to grow the one-man show. The people in charge of this conversation are Adam Devine and Ata Ehdaivand. They will use their first-hand experience to start a conversation on how to grow from a single employee location to what the next level looks like.
  • Top Take-aways: An understanding of to scale in your business to the next level.
  • Who should attend: Owners and Managers looking to discover ways to grow from a small shop to a thriving multi-disciplinary business.
RESERVE A SEAT
SURVEY

MAY 20TH

SATURDAY

DAY 2

8:00AM - 12:20PM

Morning Education


TF003 – Next Level Fabrication: Fiberglass, Fillers & Sanding

  • Instructors: Jason Kranitz – Kingpin University
  • Track: Technician - Fabricator
  • Start Time: 8:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: W202-AB
  • Description: The science of fiberglass, sanding, and bonding is a core skill that every fabricator needs to master. This class will explore the techniques used, from taping and prep work through laying down a perfect fiberglass layer to understanding the best techniques to use in preparation for vinyl or paint. You will learn how to be faster and more efficient, what parts and tools are needed as well as how to properly (and profitably) charge for the job. A live presentation of these techniques along with providing physical examples illustrating the techniques used will provide a thorough understanding of the process, start to finish. Attendees will be able to return to their shops and implement all the techniques, immediately seeing results, improving efficiency, and making more profit!
  • Top Take-aways: Choosing the right products. Prep work (Proper preparation prevents poor performance). Fiberglass set up (This is where things can get sticky). Fillers, types, and utilization (Tools anybody of the trade). Chemical additives (Breaking Bad?). Sanding with a purpose (A study in efficiency). Bidding the job (We all need to get paid).
  • Who should attend: This class is designed for not only the newest of fabricators but also for the seasoned veteran who wants to improve efficiency and learn advanced techniques.
RESERVE A SEAT
SURVEY

SM003 – Converting Amazon & Online Shoppers to Brick & Mortar

  • Instructor: Kevin Hallinan – Winning, Inc
  • Track: Sales - Marketing
  • Start Time: 8:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: W203-A
  • Description: Amazon and other online retailers aren’t going away, so we owe it to ourselves and our businesses to become skilled at dealing with customers who want us to install equipment they’ve purchased online. But they’re frustrating sometimes, right? Should we just walk away due to the liability? Maybe, but there is usually a better way. In this workshop, you’ll learn the skills to convert those customers into loyal buyers on our terms and at our prices. Let’s not leave money on the table!
  • Top Take-aways: You will learn the skills to convert online customers into loyal buyers on your terms and at your prices.
  • Who should attend: Anyone responsible for sales in your store.
RESERVE A SEAT
SURVEY

OM003 – Human Resources: Motivate, Manage, Correct & Fire

  • Presenter: Tomas Keenan – Step it Up Academy
  • Track: Owner - Manager
  • Start Time: 8:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: W203-C
  • Description: Are you having trouble motivating your team? Do you find yourself constantly correcting them and sometimes even having to fire them? If so, this class is for you! We'll cover motivating, managing, correcting, and firing team members. You'll learn how to get the most out of your team and how to deal with difficult situations. Don't miss this, as your business needs it!
  • Top Take-aways: A better understating of how to Motivate, Manage, Correct & Fire for maximum morale and productivity.
  • Who should attend: Business owners that are looking for better ways to lead adn manage their team.
RESERVE A SEAT
SURVEY

TF004 – Unlocking the Mystery of Oscilloscopes

  • Instructors: Jason Kranitz – Kingpin University
  • Track: Technician - Fabricator
  • Start Time: 9:30 am
  • Duration: 1 Hour 20 Minutes
  • Location: W202-AB
  • Description: The Oscilloscope can be a scary tool unless you learn how to use it, then it becomes your best friend and favorite tool to use on a daily basis. Major benefits of using an Oscilloscope are cleaner, louder systems with almost zero product failure. Not many times in our careers do we get to learn a new skill set that allows us to take an existing system, Oscilloscope it, and hear and feel a gigantic difference in audio presentation. This class will cover all aspects of using the Oscilloscope including amplifier setup, taking the information to determine wattage output, test tracks, gain overlap, how to charge, and live demonstration on the process.
  • Top Take-aways: Gain a full understanding on how to use the Oscilloscope. Understanding how to charge for the service. And see the action live!
  • Who should attend: Every audio technician who installs amplifiers. In addition, salespeople will learn the techniques to sell and charge for such a service, and anyone in your store who wants to become better at producing great sounding audio.
RESERVE A SEAT
SURVEY

SM004 – Tactical Social Media Marketing for Busy Businesses

  • Presenter: Drewbie Wilson – Break Free Academy
  • Track: Sales - Marketing
  • Start Time: 9:30 am
  • Duration: 1 Hour 20 Minutes
  • Location: W203-A
  • Description: Want to add an extra 7-Figures to your business from ideal clients, who actively told you they were interested in your product or service, WITHOUT spending 8-10 hours a day online trying to figure out social media? Join me as I break down the simple formula, we use to build a community of raving fans and prospects that see you as the authority in your marketplace. At this point, if you're not using social media to take market share, your competition is!
  • Top Take-aways: You will know the simple formula to build a community of raving fans and prospects that see you as the authority in your marketplace.
  • Who should attend: Sales professionals that desire to step up their game with a better understanding of what it takes to be the leader in your market.
RESERVE A SEAT
SURVEY

OM004 – Disrupting The Status Quo: Why stepping out of your Comfort Zone as a Business Owner is Essential

  • Presenter: James P. Smith – ACT Audio
  • Track: Owner - Manager
  • Start Time: 9:30 am
  • Duration: 1 Hour 20 Minutes
  • Location: W203-C
  • Description: Disrupting the status quo is a transformative class that explores the importance of stepping out of your comfort zone. Whether the step out of your comfort zone is stepping out in the rapidly evolving world of mobile electronics or learning how to transition to CEO of your company, this class encourages peers to challenge their traditional ways of thinking or working and to embrace creativity and innovation in order to succeed. In this class, you will learn how to identify and disrupt your typical norms, focus on what’s really important, and adopt a culture of innovation within your business. At the end of this course, you will have gained a deep understanding of the importance of taking risks, pushing boundaries, and setting aside typical behaviors/routines in order to stay competitive and relevant in the ever-changing world of business.
  • Top Take-aways: Never say “that’s not my Market” again and learn to tackle it head-on. Learn what you should really be doing as a business owner.
  • Who should attend: Owners and managers looking to grow their business to the next level of performance.
RESERVE A SEAT
SURVEY

TF005 – Finding the Solution: OEM Integration

  • Instructors: Brian Mitchell – Liquid Trends Modesto
  • Track: Technician - Fabricator
  • Start Time: 11:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: W202-AB
  • Description: The 2023 Installer of The Year, five-time IASCA Triple crown winner Brian Mitchell. Will teach you the process he has used the last 35 years in his shop and in his tech support role for Arc Audio. This class will go over the tools needed and why you need them. Topics will include how to choose the correct product to complete the task. How to identify and negate all pass filters and the fundamentals of how to take a factory signal and reconstruct it to use when a module is not available. This class directly ties in with the hands-on class later today on the exhibit hall show floor. You don’t want to miss it. This class is for people who want to set their sights above the 80%. Seats are limited so get there early!
  • Top Take-aways: Leave with the knowledge for delivering integrated and dependable systems.
  • Who should attend: Technicians with all levels of experience.
RESERVE A SEAT
SURVEY

SM005 – Business Development: How to Find New Customers

  • Instructors: Jayson Cook – Columbus Car Audio, Jason Kranitz – Kingpin University, Elias Ventura – HKI-USA & Dan Bowman – Titan Motoring
  • Track: Sales - Marketing
  • Start Time: 11:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: W203-A
  • Description: Are you maximizing every possible avenue of bringing awareness to your business and customers to you? The question isn't, are you looking to find new customers, because let's face it we all want more customers. Together we will be discussing and dissecting different methods on how to creatively attract and gain more customers. Sales Pro's Winners Jason Kranitz, Jayson Cook, Elias Ventura and current Sales Pro Robert Kowatch together will dive into many different strategies on Finding New Customers.
  • Top Take-aways: Learn new strategies for finding new customers.
  • Who should attend: Anyone responsible for sales and or marketing at your business.
RESERVE A SEAT
SURVEY

OM005 – Strategies for Building a Successful Business

  • Presenter: Tomas Keenan – Step it Up Academy
  • Track: Owner - Manager
  • Start Time: 11:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: W203-C
  • Description: This presentation will explore the key strategies businesses can implement to drive success and growth. We will cover various topics, including time management, policies and procedures, employee attraction & retention, customer reach, and core values. Through real-life examples and practical insights, attendees will learn how to manage their time effectively, establish strong policies and procedures, retain top talent, reach and engage customers, and build a strong foundation for their business based on core values. Whether you are a new business owner or an experienced entrepreneur, this presentation will provide valuable tips and tools for taking your business to the next level.
  • Top Take-aways: You will learn Strategies for Building a More Successful Business.
  • Who should attend: Owners and manager looking to enhance their abilities to run a highly productive and profitable business.
RESERVE A SEAT
SURVEY

MAY 20TH

SATURDAY

DAY 2

1:10PM - 3:50PM

Hands On Education


TFH001 – Hands-On Metra Axxess DSP Technician Workshop

  • Instructor(s) Joe Padula, Lead Instructor at Installer Institute, & Jason Anderson of Metra Electronics
  • Track: Technician - Fabricator
  • Start Time: 1:10 pm
  • Duration: 1 Hour 10 Minutes
  • Location: Exhibit Floor - Station One
  • Description: Join experts Joe Padula, Lead Instructor at Installer Institute, and Jason Anderson of Metra Electronics for an educational workshop using Metra's Axxess DSP products. They'll demonstrate how the AXDSP product is installed into a vehicle with a high-end OE amplifier, using tuning tools like a real-time analyzer (RTA) and an oscilloscope. Class attendees will observe the complete installation process including amp bypass plugs, tuning control through the AXDSP-XL app, and more.
  • Top Take-aways: Demonstrated and offers insight on what can be done to integrate aftermarket audio into modern vehicles.
  • Who should attend: Technicians with all levels of experience.
RESERVE A SEAT
SURVEY

TFH002 – Hands on: Modern Wire Management

  • Instructor(s): Dean Beyett & Nando Lopez – Five Star Car Stereo
  • Track: Technician - Fabricator
  • Start Time: 1:10 pm
  • Duration: 1 Hour 10 Minutes
  • Location: Exhibit Floor - Station Two
  • Description: Do you want to step up your wire game? Learn what size braided loom goes over which wire? How to use heat shrink to brand your install? What is a ferrule and when should I use one? How many zip ties do I really need? If the answer is yes, then join Dean and Fernando from Five Star Car Stereo to help you down this path. In this class we will go over how to make repeatable amp racks for time saving installs. How to make serviceable fuse holder mounts and what to make them out of. Plus, techniques we use every day for clean wire management throughout the whole installation process. Hands on sessions are limited to 60 attendees. Reservation required.
  • Top Take-aways: A different way of thinking about installing. How to add value to every install with a great finished wiring solution.
  • Who should attend: Technicians and fabricators with all levels of experience.
RESERVE A SEAT
SURVEY

TFH003 – Hands-on: DSP Tuning

  • Instructor: Brian Mitchell - Liquid Trends of Modesto
  • Track: Technician - Fabricator
  • Start Time: 1:10 pm
  • Duration: 1 Hour 10 Minutes
  • Location: Exhibit Floor - Station Three
  • Description: Brian Mitchell of Liquid Trends Modesto, 2023 Installer of the Year winner, using a 2022 Chevrolet truck to demonstrate and demystify the magic box of DSP. Get a hands-on class and investigate his award-winning approach to tuning a DSP. Space will be limited so sign up early! Hands on sessions are limited to 60 attendees. Reservation required.
  • Top Take-aways: Demonstrates and offers insight on what can be done to proerpluy and effecitly tune audio systems.
  • Who should attend: Technicians and fabricators with all levels of experience.
RESERVE A SEAT
SURVEY

TFH004 – Hands on: Diamond Audio Motorcycle Audio Workshop

  • Instructor: Brian Piper - Diamond Audio
  • Track: Technician - Fabricator
  • Start Time: 1:10 pm
  • Duration: 1 Hour 10 Minutes
  • Location: Exhibit Floor - Station Four
  • Description: This session is Sponsored by Diamond Audio and will focus on the best installation techniques for installation of audio equipment on motorcycles. Join us as we demonstrate how to install speakers properly into the fairing pods and lid kits for Harley Davidson Motorcycles and improve performance of the speakers.
  • Top Take-aways: Demonstrates and offers insight on what can be done to properly and effecitly add audio systems to motorcycles.
  • Who should attend: Technicians and fabricators with all levels of experience.
RESERVE A SEAT
SURVEY

TFH005 – Hands on: Motorcycle Accessories Educational Workshop Sponsored by Metra Electronics

  • Instructor(s) Jason Anderson, VP of R & D at Metra Electronics, & Aaron Newman, Brand Manager for Saddle Tramp
  • Track: Technician - Fabricator
  • Start Time: 2:40 pm
  • Duration: 1 Hour 10 Minutes
  • Location: Exhibit Floor - Station One
  • Description: Join experts Jason Anderson, VP of R&D at Metra Electronics, and Aaron Newman, Brand Manager for Saddle Tramp for an educational workshop using Saddle Tramp DSPs and wiring harnesses. They'll demonstrate the installation of these products on a 2016 Harley-Davidson® Ultra Limited motorcycle that has been upgraded with a GTS radio. Class attendees will observe the complete installation process including DSP re-flash procedure, application setup, and tuning. The hosts will also share a sneak peek at a new dealer-only line of complete audio system integration kits for select Road Glide and Street Glide motorcycles. These kits are coming soon in collaboration with Harman and feature their Infinity Kappa Perfect PowerSports Amplifiers and Speakers.
  • Top Take-aways: Demonstrates and offers insight on what can be done to properly and effecitly add audio systems to motorcycles.
  • Who should attend: Technicians and fabricators with all levels of experience.
RESERVE A SEAT
SURVEY

TFH006 – Hands on: Modern Wire Management

  • Instructor(s): Dean Beyett & Nando Lopez – Five Star Car Stereo
  • Track: Technician - Fabricator
  • Start Time: 2:40 pm
  • Duration: 1 Hour 10 Minutes
  • Location: Exhibit Floor - Station Two
  • Description: Do you want to step up your wire game? Learn what size braided loom goes over which wire? How to use heat shrink to brand your install? What is a ferrule and when should I use one? How many zip ties do I really need? If the answer is yes, then join Dean and Fernando from Five Star Car Stereo to help you down this path. In this class we will go over how to make repeatable amp racks for time saving installs. How to make serviceable fuse holder mounts and what to make them out of. Plus, techniques we use every day for clean wire management throughout the whole installation process. Hands on sessions are limited to 60 attendees. Reservation required.
  • Top Take-aways: A different way of thinking about installing. How to add value to every install with a great finished wiring solution.
  • Who should attend: Technicians and fabricators with all levels of experience.
RESERVE A SEAT
SURVEY

TFH007 – Hands-on: OEM Audio Integration

  • Instructor: Brian Mitchell - Liquid Trends of Modesto
  • Track: Technician - Fabricator
  • Start Time: 2:40 pm
  • Duration: 1 Hour 10 Minutes
  • Location: Exhibit Floor - Station Three
  • Description: Get hands-on training from Brian Mitchell, 2023 Installer of the Year winner, in how to take his 2022 Chevrolet Silverado Bose system using a DSP, take the signal and reconstruct it into a usable output that can be used when no module is available. This will include how to identify and correct all pass filters. Space will be limited so sign up early!
  • Top Take-aways: Demonstrated and offers insight on what can be done to integrate aftermarket audio into modern vehicles.
  • Who should attend: Technicians and fabricators with all levels of experience
RESERVE A SEAT
SURVEY

TFH008 – Hands-on: Mobile Video Installation Sponsord by Voxx

  • Instructor: Joe Caltabiano, VP of Vehicle Entertainment
  • Track: Technician - Fabricator
  • Start Time: 2:40 pm
  • Duration: 1 Hour 10 Minutes
  • Location: Exhibit Floor - Station Four
  • Description: Come join Joe Caltabiano, VP of Vehicle Entertainment at Voxx Electronics to for a hands-on installation training of Voxx’s Flagship system and learn why In-Vehicle Rear Seat Entertainment is still alive and kicking 25 years after the launch of the first products and how this category can still drive HIGH $$ REVENUE through your stores. Learn about best practices to drive maximum sales, immediate opportunities for growth, the latest technology upgrades.
  • Top Take-aways: Demonstrates and offers insight on what can be done to install mobile video entertainment systems.
  • Who should attend: Technicians and fabricators with all levels of experience.
RESERVE A SEAT
SURVEY

MAY 21ST

SUNDAY

DAY 3

9:30AM - 10:50AM

Morning Education


TF006 –DSP Tuning Fundamentals Classroom Prep for Hands-On

  • Instructors: Brian Mitchell – Liquid Trends Modesto
  • Track: Technician - Fabricator
  • Start Time: 9:30 am
  • Duration: 1 Hour 20 Minutes
  • Location: W202-AB
  • Description: The 2023 Installer of The Year, five-time IASCA Triple crown winner Brian Mitchell. Learn the reasons behind his award-winning tuning process used to win and teach the last ten years. This will be a classroom setting learning why each step of the process is important and why you should follow a process. He will talk about all the different tools available and their differences. This class directly ties in with the hands-on class later today on the exhibit hall show floor. You don’t want to miss it.
  • Top Take-aways: Learn the reasons behind his award-winning tuning process used to win and teach the last ten years.
  • Who should attend: Technicians at all levels of experience.
RESERVE A SEAT
SURVEY

SM006 – Making Purpose-Built Social Media Content

  • Instructor: Dean Beyett & Fernando “Nando” Lopez – Five Star Car Stereo
  • Track: Sales - Marketing
  • Start Time: 9:30 am
  • Duration: 1 Hour 20 Minutes
  • Location: W203-A
  • Description: You know you need content but how do you create the content you want? This class we will show you a streamlined process for creating short videos with minimal tools. The difference between a good and great photo and why both are okay. What is the difference between the content you share and where? Image is important, let us help you create your best. This is a how-to follow up class to Tactical Social Media Marketing for Busy Businesses.
  • Top Take-aways: An understanding of the three functional areas for sales with special attention to the Four Steps of Sale!
  • Who should attend: Anyone responsible for sales in your store
RESERVE A SEAT
SURVEY

OM006 – Owner & Manager Roundtable

  • Moderator: Chris Cook - MEA President
  • Instructor: Ata Edhaivand – Absolute Electronix, Adam Devine – Devine Concepts Automotive Design, Jon Lackey - Blvd Customs of Lakeland, & James P. Smith - ACT Audio
  • Track: Owner - Manager
  • Start Time: 9:30 am
  • Duration: 1 Hour 20 Minutes
  • Location: W203-C
  • Description: Join Chris Cook – MEA, Ata Edhaivand – Absolute Electronix, Adam Devine – Devine Concepts Automotive Design, Jon Lackey - Blvd Customs of Lakeland, and James P. Smith - ACT Audio for a great open discussion on issues and opportunities specific to business owners.
  • Top Take-aways: An open discussion to share issues and oppotunites to scale in your business to the next level.
  • Who should attend: Owners and Managers looking to discover share ideas and learn form others experinces.
RESERVE A SEAT
SURVEY

MAY 21ST

SUNDAY

DAY 3

11:10AM - 2:00PM

Hands On Education


TFH009 – Hands-On Metra Axxess DSP Technician Workshop

  • Instructor(s) Joe Padula, Lead Instructor at Installer Institute, & Jason Anderson of Metra Electronics
  • Track: Technician - Fabricator
  • Start Time: 11:10 am
  • Duration: 1 Hour 10 Minutes
  • Location: Exhibit Floor - Station One
  • Description: Join experts Joe Padula, Lead Instructor at Installer Institute, and Jason Anderson of Metra Electronics for an educational workshop using Metra's Axxess DSP products. They'll demonstrate how the AXDSP product is installed into a vehicle with a high-end OE amplifier, using tuning tools like a real-time analyzer (RTA) and an oscilloscope. Class attendees will observe the complete installation process including amp bypass plugs, tuning control through the AXDSP-XL app, and more.
  • Top Take-aways: Demonstrated and offers insight on what can be done to integrate aftermarket audio into modern vehicles.
  • Who should attend: Technicians with all levels of experience.
RESERVE A SEAT
SURVEY

TFH010 – Hands on: Modern Wire Management

  • Instructor(s): Dean Beyett & Nando Lopez – Five Star Car Stereo
  • Track: Technician - Fabricator
  • Start Time: 11:10 am
  • Duration: 1 Hour 10 Minutes
  • Location: Exhibit Floor - Station Two
  • Description: Do you want to step up your wire game? Learn what size braided loom goes over which wire? How to use heat shrink to brand your install? What is a ferrule and when should I use one? How many zip ties do I really need? If the answer is yes, then join Dean and Fernando from Five Star Car Stereo to help you down this path. In this class we will go over how to make repeatable amp racks for time saving installs. How to make serviceable fuse holder mounts and what to make them out of. Plus, techniques we use every day for clean wire management throughout the whole installation process. Hands on sessions are limited to 60 attendees. Reservation required.
  • Top Take-aways: A different way of thinking about installing. How to add value to every install with a great finished wiring solution.
  • Who should attend: Technicians and fabricators with all levels of experience.
RESERVE A SEAT
SURVEY

TFH011 – Hands-on: DSP Tuning

  • Instructor: Brian Mitchell - Liquid Trends of Modesto
  • Track: Technician - Fabricator
  • Start Time: 11:10 am
  • Duration: 1 Hour 10 Minutes
  • Location: Exhibit Floor - Station Three
  • Description: Brian Mitchell of Liquid Trends Modesto, 2023 Installer of the Year winner, using a 2022 Chevrolet truck to demonstrate and demystify the magic box of DSP. Get a hands-on class and investigate his award-winning approach to tuning a DSP. Space will be limited so sign up early! Hands on sessions are limited to 60 attendees. Reservation required.
  • Top Take-aways: Demonstrates and offers insight on what can be done to proerpluy and effecitly tune audio systems.
  • Who should attend: Technicians and fabricators with all levels of experience.
RESERVE A SEAT
SURVEY

TFH012 – Hands on: Diamond Audio Motorcycle Audio Workshop

  • Instructor: Brian Piper - Diamond Audio
  • Track: Technician - Fabricator
  • Start Time: 11:10 am
  • Duration: 1 Hour 10 Minutes
  • Location: Exhibit Floor - Station Four
  • Description: This session is Sponsored by Diamond Audio and will focus on the best installation techniques for installation of audio equipment on motorcycles. Join us as we demonstrate how to install speakers properly into the fairing pods and lid kits for Harley Davidson Motorcycles and improve performance of the speakers.
  • Top Take-aways: Demonstrates and offers insight on what can be done to properly and effecitly add audio systems to motorcycles.
  • Who should attend: Technicians and fabricators with all levels of experience.
RESERVE A SEAT
SURVEY

TFH013 – Hands on: Motorcycle Accessories Educational Workshop Sponsored by Metra Electronics

  • Instructor(s) Jason Anderson, VP of R & D at Metra Electronics, & Aaron Newman, Brand Manager for Saddle Tramp
  • Track: Technician - Fabricator
  • Start Time: 12:40 pm
  • Duration: 1 Hour 10 Minutes
  • Location: Exhibit Floor - Station One
  • Description: Join experts Jason Anderson, VP of R&D at Metra Electronics, and Aaron Newman, Brand Manager for Saddle Tramp for an educational workshop using Saddle Tramp DSPs and wiring harnesses. They'll demonstrate the installation of these products on a 2016 Harley-Davidson® Ultra Limited motorcycle that has been upgraded with a GTS radio. Class attendees will observe the complete installation process including DSP re-flash procedure, application setup, and tuning. The hosts will also share a sneak peek at a new dealer-only line of complete audio system integration kits for select Road Glide and Street Glide motorcycles. These kits are coming soon in collaboration with Harman and feature their Infinity Kappa Perfect PowerSports Amplifiers and Speakers.
  • Top Take-aways: Demonstrates and offers insight on what can be done to properly and effecitly add audio systems to motorcycles.
  • Who should attend: Technicians and fabricators with all levels of experience.
RESERVE A SEAT
SURVEY

TFH014 – Hands on: Modern Wire Management

  • Instructor(s): Dean Beyett & Nando Lopez – Five Star Car Stereo
  • Track: Technician - Fabricator
  • Start Time: 12:40 pm
  • Duration: 1 Hour 10 Minutes
  • Location: Exhibit Floor - Station Two
  • Description: Do you want to step up your wire game? Learn what size braided loom goes over which wire? How to use heat shrink to brand your install? What is a ferrule and when should I use one? How many zip ties do I really need? If the answer is yes, then join Dean and Fernando from Five Star Car Stereo to help you down this path. In this class we will go over how to make repeatable amp racks for time saving installs. How to make serviceable fuse holder mounts and what to make them out of. Plus, techniques we use every day for clean wire management throughout the whole installation process. Hands on sessions are limited to 60 attendees. Reservation required.
  • Top Take-aways: A different way of thinking about installing. How to add value to every install with a great finished wiring solution.
  • Who should attend: Technicians and fabricators with all levels of experience.
RESERVE A SEAT
SURVEY

TFH015 – Hands-on: OEM Audio Integration

  • Instructor: Brian Mitchell - Liquid Trends of Modesto
  • Track: Technician - Fabricator
  • Start Time: 12:40 pm
  • Duration: 1 Hour 10 Minutes
  • Location: Exhibit Floor - Station Three
  • Description: Get hands-on training from Brian Mitchell, 2023 Installer of the Year winner, in how to take his 2022 Chevrolet Silverado Bose system using a DSP, take the signal and reconstruct it into a usable output that can be used when no module is available. This will include how to identify and correct all pass filters. Space will be limited so sign up early!
  • Top Take-aways: Demonstrated and offers insight on what can be done to integrate aftermarket audio into modern vehicles.
  • Who should attend: Technicians and fabricators with all levels of experience
RESERVE A SEAT
SURVEY

TFH016 – Hands-on: Mobile Video Installation Sponsord by Voxx

  • Instructor: Voxx Electgronics Team
  • Track: Technician - Fabricator
  • Start Time: 12:40 pm
  • Duration: 1 Hour 10 Minutes
  • Location: Exhibit Floor - Station Four
  • Description: This session is Sponsored by Voxx Electronics and will focus on the best installation techniques for installing mobile video.
  • Top Take-aways: Demonstrates and offers insight on what can be done to install mobile video entertainment systems.
  • Who should attend: Technicians and fabricators with all levels of experience.
RESERVE A SEAT
SURVEY
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