Event Map

WORKSHOP SCHEDULE

FRIDAY

MARCH

15

8:30AM - 11:20AM

TF001 – Enclosure Design & Purpose

  • Instructors: Andy Wehmeyer – Audiofrog, Inc., Ricardo Rangel – Monster by Rangel
  • Track: Technician - Fabricator
  • Start Time: 8:30 am
  • Duration: 1 Hour 20 Minutes
  • Location: Marriott Ballroom 1 & 2 - 2nd Floor - Indianapolis Marriott
  • Description: In this session Andy will explain how speakers work, what happens when you put them in enclosures of all kinds and what performance you can expect when you put the enclosure in a car. Ricardo will explain the basics of professional industrial design, classical shapes and proportions and provide some insight into choosing a beautiful design that compliments the vehicle.
RESERVE A SEAT
SURVEY

SM001 – Social Marketing - Mastering One (Facebook-Instagram-YouTube)

  • Instructors: Ethan Blau - Sound Wave Customs
  • Track: Sales - Marketing
  • Start Time: 8:30 am
  • Duration: 1 Hour 20 Minutes
  • Location: Lincoln - 2nd Floor - Indianapolis Marriott
  • Description: Local marketing; moving beyond the numbers and learning to market online with great results. Learn to master Facebook, Instagram and YouTube. Learn the best way to maximize your marketing in your local area and drive move customers to your location.
RESERVE A SEAT
SURVEY

OM001 – Demonstration and Delivery – The Next Evolution

  • Instructors: Jason Kranitz - Kingpin
  • Track: Owner - Manager
  • Start Time: 8:30 am
  • Duration: 1 Hour 20 Minutes
  • Location: Marriott Ballroom 3 & 4 - 2nd Floor - Indianapolis Marriott
  • Description: It’s more than thanking a client and handing them the keys. Learn how to do a proper delivery to guarantee highly satisfied customers and repeat business and underlining the importance of the last step in the sales process. Maximize the opportunity for branding, new business, residual money, and keep them coming back for more! Learn the proven method that has produced Kingpin with 2 Retailer of the Year awards!
RESERVE A SEAT
SURVEY

TF002 – The Four Questions - Essential Tests for OEM Audio Integration

  • Instructors: Ken Ward – Educar Training
  • Track: Technician - Fabricator
  • Start Time: 10:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: Marriott Ballroom 1 & 2 - 2nd Floor - Indianapolis Marriott
  • Description: What if you could make sure that an OEM integration device will do what's needed - before you install it? How do you tell what you need a device to be able to do? Learn Educar's 2018 Four Questions process, to find OE integration issues before they're problems. We will show you how to test the signal and how to learn each device's "core functions" beforehand. In this session, you will learn how to expose additional processing of audio signals used by the carmakers - even in base-model audio systems from mainline brands like Toyota!
RESERVE A SEAT
SURVEY

SM002 – Selling with Confidence: Remembering that you are the Expert

  • Instructors: Elias Ventura - SoundFX, Chris McNulty - Driven
  • Track: Sales - Marketing
  • Start Time: 10:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: Lincoln - 2nd Floor - Indianapolis Marriott
  • Description: Do you know everything there is to know about all the gear you sell, but still find yourself selling the gear the customer wants, instead of what he really needs? Lack of assertive confidence during the sales conversation often costs you the sale, or worse, creates a dissatisfied customer. Join us to learn more about how to turn your knowledge into more dollars and bigger smiles. You ARE the expert.
RESERVE A SEAT
SURVEY

OM002 – Break the Rules and Close More Business

  • Presenters: Kevin Hallinan – WINNING, Incorporated
  • Track: Owner - Manager
  • Start Time: 10:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: Marriott Ballroom 3 & 4 - 2nd Floor - Indianapolis Marriott
  • Description: Customers often behave in predictable ways. Only when we truly understand those behaviors, and acquire proven selling skills designed to overcome those behaviors, will results change. This workshop is designed for anyone who wants to finally earn the money they deserve, and at the same time sell the customer what he or she truly needs.
RESERVE A SEAT
SURVEY

SATURDAY

MARCH

16

8:00AM - 12:20PM

TF003 – Tuning It Right the First Time

  • Instructors: Andy Wehmeyer – Audiofrog, Inc., TBA
  • Track: Technician - Fabricator
  • Start Time: 8:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: 128-127
  • Description: Learn a straightforward process for tuning systems that include DSP and why the process works. Topics covered will be digital audio basics, gain setting, crossover type and selection, delay setting and equalization. We’ll also explain the basics of how recordings are made and what you can expect to achieve when reproducing them. This class is designed to make you a better and much more efficient tuner.
RESERVE A SEAT
SURVEY

SM003 – Selling DSP - Technical Explanations and Sales Approaches

  • Instructors: Ken Ward – Educar Training
  • Track: Sales - Marketing
  • Start Time: 8:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: 124-123
  • Description: Digital Sound Processing is the single biggest advancement in car stereo since the in-dash compact disc player - but it's even more complex to present to customers. How should we sell it? Who are the clients who can benefit from DSP? What's the right way to be in the DSP business?
RESERVE A SEAT
SURVEY

OM003 – Mastering Dealership Work (Part 1)

  • Instructors: Chris Cope – Certified Auto Sound & Security
  • Track: Owner - Manager
  • Start Time: 8:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: 126-125
  • Description: Can’t seem to break into the dealership market or think it’s not worth your time? In this class we explain a system that will allow you to build your dealer business no matter how big or small it is currently. We go over our proven methods of breaking into new dealers and touch on maintaining those valuable relationships.
RESERVE A SEAT
SURVEY

TF004 – Hot Rod Interior Fabrication

  • Instructors: Bryan Schmitt – Mobile Solutions
  • Track: Technician - Fabricator
  • Start Time: 9:30 am
  • Duration: 1 Hour 20 Minutes
  • Location: 128-127
  • Description: Learn from the masters of modern-style, upscale hot rod interior fabrication how to efficiently conceptualize, plan and execute enhancements that bring classic vehicles into the modern era. Add style and technology to these builds where clientele is willing to pay for expertise. Bryan Schmitt of Mobile Solutions USA and Juan “JT” Torres of Automotive Entertainment Huntington Beach lead participants through an incredible series of fabrication techniques and tips to enhance any fabricator’s pallet of skills and ultimately diversify your clientele. This highly coveted class is offered in English and, separately, in Spanish.

    Highlights include:

    Design Inspiration
    See firsthand - essential tools and techniques to help conceptualize and visualize an interior design.

    Advanced Router Techniques
    Don’t miss out on the new types of router bits, time-saving router accessories, and 3D-style panel construction. Use these techniques to create a modern look in classic restored, resto-mod and pro-touring hot rods. Stop reinventing the wheel each time custom work interior work is in your shop!

    Upholstery Techniques
    Learn how to use vinyl & suede inlay techniques, vinyl embossing and technical vinyl wrapping. Every technician will see firsthand finishing techniques to elevate their interior fabrication and finishing skills

    What you will learn:
    • How to conceptualize a design and convert to something you can build
    • Detailed router work examples for greater precision and efficiency
    • How to seam different materials together (vinyl, suede & carpet)
    • New vinyl embossing techniques to personalize hot rod interior design
    • New diamond pattern panel technique to emulate upscale vehicle interiors
    • Technical vinyl wrapping examples with time-saving tools and preparation
    • Where to find premium OEM-grade leather, vinyl, fabric, glue and supplies
RESERVE A SEAT
SURVEY

SM004 – Local Marketing: Mastering Public Relations

  • Instructors: Solomon Daniels – Mobile Electronics
  • Track: Sales - Marketing
  • Start Time: 9:30 am
  • Duration: 1 Hour 20 Minutes
  • Location: 124-123
  • Description: One of the issues in our industry is low consumer awareness. Learn low- to no-cost ways to build awareness of what you do and who you are within your community with a public relations campaign. Find out how to create and send out press releases to local newspapers, radio stations and TV stations. This session explains how to write a release, how to find out who to send it to, and how to follow up with being available for interviews.
RESERVE A SEAT
SURVEY

OM004 – Mastering Dealership Work (Part 2)

  • Instructors: Chris Cope – Certified Auto Sound & Security
  • Track: Technician - Fabricator
  • Start Time: 9:30 am
  • Duration: 1 Hour 20 Minutes
  • Location: 126-125
  • Description: In part two (2) we dig into the procedures and policies that make dealership work extremely consistent and very profitable. We dig deeper into building those relationships and capitalizing on each dealer relationship, so they benefit you the most!
RESERVE A SEAT
SURVEY

TF005 – The Technicians Guide to the Universe

  • Instructors: Mike Schwitz – Sound Connection Inc., Brandon Green - The Car Audio Shop
  • Track: Technician - Fabricator
  • Start Time: 11:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: 128-127
  • Description: This session will seek to review the best industry practices that all technicians should know and adhere when seeking to be a professional in the mobile electronics industry. It will cover tried and proven techniques such as soldering, power distribution and signal routing, proper techniques for quality threaded inserts, creating composite speaker adapters, wrapping the sides of enclosures and other important install practices. All too often the fundamentals of installation are overlooked when working to create the desired outcome. This session will give you a solid foundation from which to build reliable installations that will last the life of the vehicle. Along with tips on becoming more efficient and more productive as an installer.
RESERVE A SEAT
SURVEY

SM005 – Bidding the Job – Understand How to Get Paid Properly for Your Services

  • Instructors: Jason Kranitz - Kingpin University
  • Track: Marketing
  • Start Time: 11:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: 124-123
  • Description: When was the last time you raised your labor rates or examined the amount you charge to install each product? Do you stay away from custom work because “I lose money every time”? Do you struggle with trying to figure out what to charge? This course will answer all those questions and set you up with a teachable, repeatable, and predictable outcome every time.

    Attendees will learn with this hands on course:
    • Hourly Rate vs Flat Rate
    • Developing Labor prices
    • Stopping the “Urban Cowboy”
    • Charging the proper price for custom work
    • How to charge for materials
    • Eliminate missing or “Throwing in” products on the install
    • Road map for the Fabricator - keeping them on task
    • How to charge for tuning


    This new updated course is design for sales and technician positions. Please make sure you bring paper, pen or laptop for the interactive part in order to get the most out of the course.
RESERVE A SEAT
SURVEY

OM005 – I'm a Business Owner, But am I a Leader/Coach

  • Instructors: Kevin Hallinan – WINNING, Incorporated
  • Track: Owner - Manager
  • Start Time: 11:00 am
  • Duration: 1 Hour 20 Minutes
  • Location: 126-125
  • Description: WVince Lombardi said, “Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile.” As an owner, the choice to accept status quo and mediocrity, or to become a high achiever, is yours. In today’s demanding business world, only those who know how to lead, and coach, their employees will move their business from just a job, to a career and a lifestyle. Make the choice to be that leader and coach and change your trajectory by attending this workshop.
RESERVE A SEAT
SURVEY

SUNDAY

MARCH

17

2:30PM - 5:20PM

TF006 – It's All About the Phase

  • Instructors: Andy Wehmeyer – Audiofrog, Inc.
  • Track: Technician - Fabricator
  • Start Time: 2:30 pm
  • Duration: 1 Hour 20 Minutes
  • Location: 128-127
  • Description: Phase is one of the most important principles in audio and the least understood of all. We'll try to clear up some misunderstandings and present the concept in terms that are easy to understand. Learning phase is like learning how a relay works. Once you get it, you can't un-get it.
RESERVE A SEAT
SURVEY

SM006 – Sustainable Selling - The Four Rules & the Four Steps

  • Instructors: Ken Ward – Educar Training
  • Track: Sales - Marketing
  • Start Time: 2:30 pm
  • Duration: 1 Hour 20 Minutes
  • Location: 124-123
  • Description: The Four Rules - An Ethical Framework for Making Sales. Many 12-volt veterans are technicians first and foremost, not salespeople. Selling has a terrible reputation in our culture, and in our industry. Learn a framework for ensuring our revenue is made fairly and properly. Moving from operations to sales, we will complete this part of the workshop with The Four Steps of the Sale - Doing the Right Thing at the Right Time. Learn a simplified sequence which eliminates "pressure" and prevents those never-ending conversations.
RESERVE A SEAT
SURVEY

OM006 - Branding your Business and Yourself!

  • Instructors: Chris Cope - Certified Auto Sound and Security
  • Track: Owner - Manager
  • Start Time: 2:30 pm
  • Duration: 1 Hour 20 Minutes
  • Location: 126-125
  • Description: Leadership is a must to run any business. Regardless of the size of your business, your ability to lead your team can make the difference between success and failure. Learn what it takes and how to grow your business as a leader in your community.
RESERVE A SEAT
SURVEY

TF007 – Tools of the Trade: Fundamentals of Multimeters, Scopes & Polarity Testers

  • Presenters: Brandon Green - The Car Audio Shop, Mike Schwitz - Sound Connection Inc., Jason Kranitz - Kingpin University
  • Track: Technician - Fabricator
  • Start Time: 4:00 pm
  • Duration: 1 Hour 20 Minutes
  • Location: 128-127
  • Description: Learn to maximize the value of proper tool use and application. This session will leave you with great working knowledge and practical application of multimeters, handheld scopes and polarity testers. Knowing the fundamentals will allow you to be the expert in your shop and the got to tech for others to envy.
RESERVE A SEAT
SURVEY

SM007 – Sustainable Selling - The Four Types

  • Instructors: Ken Ward – Educar Training
  • Track: Sales - Marketing
  • Start Time: 4:00 pm
  • Duration: 1 Hour 20 Minutes
  • Location: 124-123
  • Description: The Four Types of Operation - Navigating Our Decision-Making Processes. People are different. This class includes a map for giving different customers exactly what they need, and nothing they don't. The course will focus on creating better results (for everyone) on the sales floor. Getting the deal, keeping the customer, earning the profits. This workshop is designed to give you techniques you will use your first day back at the store, and every day afterwards.
RESERVE A SEAT
SURVEY

OM007 – Making the Investment: The Custom Fabrication Business

  • Instructors: Bryan Schmitt – Mobile Solutions
  • Track: Owner - Manager
  • Start Time: 4:00 pm
  • Duration: 1 Hour 20 Minutes
  • Location: 126-125
  • Description: In this highly informative session, attendees learn how to actively take a profitable position in the utilization of tools and techniques used in custom fabrication and OEM audio integration. Understand how to challenge, incentivize and reward technicians of all levels to exercise their skill and creativity with a focus on efficiency. Learn the tools and equipment you need to make the process deliver repeatability and efficient outcomes. Bryan will demonstrate the process of how to budget for even modest fabrication and integration tooling so a retailer is positioned to build income in a profitable, measured way. This session allows attendees to understand when it makes sense to further their investment in time-saving tooling and skill-based training so that the technicians work to produce profitable custom labor that competitors simply can’t match. It’s the differentiator that specialty independent retailers can use to increase success. If you like the idea of increasing the average client invoice value over and over again with profitable results, don’t miss this important business-focused class.
RESERVE A SEAT
SURVEY
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