WORKSHOP SCHEDULE

Sunday, April 9th

8:30 am - 9:40 am

Get it Right: First Steps in OEM Upgrade System Design and Integration

Instructor(s): Ken Ward - Educar

Track: Technician - Fabricator

Start Time: 8:30 am

Duration: 1 hour 10 minutes

Location: room 109-110

Description: What if you could make sure that an OEM integration device would do what you needed it to do? How do you tell what you need a device to do? Learn the newest and most current version of the Three Questions process from Educar Training.

Word of "Mouse": Dealing With Social Media & Online Reviews

Instructor(s): Eric Carter - Cartronix

Track: Sales - Marketing

Start Time: 8:30 am

Duration: 1 hour 10 minutes

Location: room 107-108

Description: We live in a world where everybody has a voice. Your customers can talk, take pictures, interact with others, and creative positive or negative buzz about their experiences with your business and worst of all, it isn't necessarily true. So how do you handle it? How do you get positive reviews? How do you get your clients to give you reviews on site? In this class we will show you real life business situations in the 12 volt world, good reviews and bad and how you can gain business from all of it. This class is geared towards owners, managers and sales staff.

Budgeting without Balding

Instructor(s): Marcel Newell - Avidworx, John Schwartz - Perfectionist

Track: Owner - Manager

Start Time: 8:30 am

Duration: 1 hour 10 minutes

Location: room 105-106

Description: Most retailers in the 12-volt industry got into the business by following their passion for cars, boats, music, and working with their hands. Very few have much in the way of business training, or a background in accounting.

This course was designed to give retailers an overview of creating and maintaining a budget, and using it to measure their business performance and as a planning tool. All participants will receive a budget template they can customize for their business.

"You don't need to be a bookkeeper to make or keep a budget for business, or to understand all of the numbers that affect your bottom line in different ways. Keeping a budget is the first step towards building a more successful and profitable company." -Marcel Newell

9:50 am - 11:00 am

Audio Excellence: Practical & Profitable Vehicle Tuning Techniques

Instructor(s): Chris Pate - Mobile Toys, Inc. & Nick Wingate - Focal

Track: Technician - Fabricator

Start Time: 9:50 am

Duration: 1 hour 10 minutes

Location: room 109-110

Description: Selling and installing premium audio systems should be the most profitable part of your business, but high-end systems sometimes turn into money pits and never-ending RTA sessions. Learn the fundamentals of using today's DSPs focused on tuning to make a profit without spending too much time. Learn simple, proven and repeatable processes for determining crossover characteristics for staging, balancing the drivers and EQ it the right way, the first time.

Eliminate Walkers: 5 Out-of-the-Box Closing Strategies

Instructor(s): Del Ellis - Del Ellis Training International

Track: Sales - Marketing

Start Time: 9:50 am

Duration: 1 hour 10 minutes

Location: room 107-108

Description: Is there anything worse than spending hours with a potential client only to get knocked out of the sale with statements like, "I have to check with my wife!" "I want to think about it!" "I always look around first before buying anything!"

In this class, you will not only learn the closing techniques used by the best retailers in the world, but also learn if your client is a qualified buyer to prevent these excuses from kicking you in the butt at the end.

Keep Track & React: Better Store Performance Monitoring

Instructor(s): Kris Bulla - Sony & Jeff Cantrell - JC Audio

Track: Owner - Manager

Start Time: 9:50 am

Duration: 1 hour 10 minutes

Location: room 105-106

Description: Ever feel like your sales and store operations are controlling you, rather than the other way around? If the time between your goal-setting and your evaluation are too far apart, you aren't able to make adjustments that could mean more sales or better performance. This course will teach you how to determine key performance indicators in every aspect of your operation, and set up a system by which you can monitor them daily.

11:10 am - 12:20 pm

Bass With Style: Building Integrated, Accurate Sub Enclosures

Instructor(s): Bryan Schmitt - Mobile Solutions

Track: Technician - Fabricator

Start Time: 11:10 am

Duration: 1 hour 10 minutes

Location: room 109-110

Description: This course allows you to accelerate your craft in areas such as the trunk of the vehicle, including structural mounting, subwoofer enclosure design and implementation, as well as trim panels with visual dimension far beyond flat panels and square boxes. Attendees will learn the importance of properly designing elements of a vehicle's sound and accessory systems that are visually engaging and performance-oriented.

Sales for Non-Salespeople

Instructor(s):Ken Ward - Educar

Track: Sales - Marketing

Start Time: 11:10 am

Duration: 1 hour 10 minutes

Location: room 107-108

Description: Great installation, great fabrication, and great system design all need one thing - a paying client. Many installers are poor at sales, and resistant to improving - they see "selling" as something negative. This course gives you a sustainable and ethical tools to use in your presentations, so you're more likely to earn the business your work deserves.

The Same Page: Eliminate Staff Conflicts to Focus on One Goal

Instructor(s):Sergio De Oliveira - SAMAX Group

Track: Owner - Manager

Start Time: 11:10 am

Duration: 1 hour 10 minutes

Location: room 105-106

Description: Tired of spinning your wheel's day after day. Your daily grind will eventually grind you to a halt. To grow your business to be truly successful you must set the expectation to work on your business and not in it. During this session, you will hear the real-life example of a successful retail as he outlines the step he took and the results they provided.

Monday, April 10th

8:00 am - 9:20 am

Sound Support: Stylish Panel Work That Enhances Audio System Design

Instructor(s): Jason Kranitz - Kingpin University

Track: Technician - Fabricator

Start Time: 8:00 am

Duration: 1 hour 20 minutes

Location: room 109-110

Description: Have you ever thought about how car manufactures come up with designs? Tired of using the same shape over and over again? Drool over installs in forums trying to figure out how they did that? Good news, this course will get you the Knowledge to go back to your facility and start producing immediate results.

Public Persona: The Strategic Elements of Store Branding

Instructor(s): Eric Carter - Cartronix

Track: Sales - Marketing

Start Time: 8:00 am

Duration: 1 hour 20 minutes

Location: room 107-108

Description: Before marketing, there's strategy. Building your brand is a battle you have to fight on multiple fronts, including online, in social media, the local media and your immediate neighborhood. This class will teach you how to create your big-picture branding strategy, allocate resources and measure the results of your efforts.

One Size Fits: "Big Retail" Practices That Will Work for Your Business

Instructor(s): John Schwartz - Perfectionist

Track: Owner/Manager

Start Time: 8:00 am

Duration: 1 hour 20 minutes

Location: room 105-106

Description: Sure, small business retail has its unique challenges from larger retail operations, but the one common denominator is customers: they want to buy from a place in which they find value in the products and service. This class will show you tactics used by the big retail chains that will also work for your business. Use them to attract more customers, get them to buy more while in your store, and keep them coming back.

9:30 am - 10:50 am

Beyond the Three Questions: Upgrade Your Ability to Measure and Analyze Audio Signals to Increase Integration Predictability

Instructor(s): Andy Wehmeyer - audiofrog

Track: Technician - Fabricator

Start Time: 9:30 am

Duration: 1 hour 20 minutes

Location: room 109-110

Description: Description: Answering the three questions is an essential component of successful integration, but they are just the beginning. In the second seminar in this series, you'll learn how to expose additional components of audio signals used by the carmakers that aren't included in the basic measurements. Learn how to set up and use REW to increase the usefulness of your measurements.

LaTour: The Selling Process

Instructor(s): Del Ellis - Del Ellis International

Track: Sales - Marketing

Start Time: 9:30 am

Duration: 1 hour 20 minutes

Location: room 107-108

Description: This session will provide a full tour of the selling process. From open to close and after the sale, a consistent and proven process will make the difference in your business. Learn tried and true techniques that are used but award winning mobile electronics specialists across the country.

The Hiring Process: New Tools to Make Better Hiring Decisions

Instructor(s): Sergio De Oliveira - SAMMAX Group & John Schwartz - Perfectionist

Track: Owner - Manager

Start Time: 9:30 am

Duration: 1 hour 20 minutes

Location: room 105-106

Description: Learn how to use a new human resources tool to help you make the right hiring decision while avoiding the trap of "gut feelings" and the applicant's "spinning" of abilities. In this session, you will learn how to use a complete employment testing system featuring stand-alone personality tests, honesty tests, and aptitude tests. It even has an assessment for team building! The Hiring Suite® is the online system that that will make the difference between a good and bad new hire. Learn how MEA and SAMMAX GROUP created benchmark profiles specifically for the Mobile Electronics industry that you can use to make better hiring decisions and to evaluate your current team to gain greater productivity.

11:00 am - 12:20 pm

Fab to Fit: Making In-Dash Work Flow With Factory Design

Instructor(s): Bryan Schmitt - Mobile Solutions

Track: Technician - Fabricator

Start Time: 11:00 am

Duration: 1 hour 20 minutes

Location: room 109-110

Description: See first-hand how to integrate a removable tablet into the vehicle dashboard with complete retention and functionality of existing electronics. Learn the wired and wireless options for connecting audio and video into the vehicle's systems, as well as charging and serviceability strategies. Participants will learn different methods to modify any dash so that it retains an OEM look.

Principles in Profitability: Identify and Cultivate Your Most Profitable Clients

Instructor(s): Chris McNulty

Track: Sales - Marketing

Start Time: 11:00 am

Duration: 1 hour 20 minutes

Location: room 107-108

Description: Some clients already know the value of high-quality products and the advantages of a knowledgeable and experienced team; others can be made aware within the confines of your shop. A 20+ year veteran will assist in helping you identify the optimal client your shop is suited to serve, as well as how to become more profitable within that customer base. Discussion will focus on attracting customers who understand the benefits of paying for quality product and labor, as well as training other customers to value the better products and workmanship that you can provide.

The Business of Business: Working on, Not in your Business

Instructor(s): Jason Kranitz - Kingpin University

Track: Owner - Manager

Start Time: 11:00 am

Duration: 1 hour 20 minutes

Location: room 105-106

Description: Tired of spinning your wheel's day after day. Your daily grind will eventually grind you to a halt. To grow your business to be truly successful you must set the expectation to work on your business and not in it. During this session, you will hear the real-life example of a successful retail as he outlines the step he took and the results they provided.

Tuesday, April 11th

2:30 pm - 3:40 pm

The Tough Stuff: Integrating With More Complicated OEM Systems

Instructor(s): Ken Ward - Educar & Andy Wehmeyer - audiofrog

Track: Technician - Fabricator

Start Time: 2:30 pm

Duration: 1 hour 10 minutes

Location: room 109-110

Description: What's an upmixer? What do I do with phase EQ? In the third part of this series, you'll learn a new way to integrate with complex multichannel OE systems that will improve performance, simplify integration and add to your bottom line.

Margin Merchandising: Product Positioning for Profits

Instructor(s): John Schwartz - Perfectionist

Track: Sales - Marketing

Start Time: 2:30 pm

Duration: 1 hour 10 minutes

Location: room 107-108

Description: Two of the top 12-volt retailers in North America will you show you how they got to the top! Through creating systems that focus on merchandising and generating profit, they will show you different ways to get your store dialed in, get vendor support and how to use buying groups properly. If you're ready to generate profit at any revenue level, don’t miss this class!

Fix Your Store

Panelists: Marcel Newell - Avidworx & John Schwartz - Perfectionist

Track: Owner - Manager

Start Time: 2:30 pm

Duration: 1 hour 10 minutes

Location: room 105-106

Description: Ever wonder how the top stores are able to grow top-line revenues and profits by 20% to 40% per year? This workshop looks at the key pillars of business success, as well as two-to-three actions you can take home that will have an immediate impact.

As well, we'll look at how to recognize your strengths and weaknesses, the things you're doing right and the things you're doing better, and how to measure progress through benchmarking.

"A lot of business owners we talk to are still doing things the hard way and focusing on the wrong details - essentially trying to eat their soup with a fork. We're going to help them find their spoon, the tools they need to get results and make life easier." -Marcel Newell

3:50 pm - 5:00 pm

Remote Start: Advanced Integration Techniques

Instructor(s): Michael Betts - Omega Research & Dan Bisceglia - Voxx Electronics

Track: Technician - Fabricator

Start Time: 3:50 pm

Duration: 1 hour 10 minutes

Location: room 109-110

Description: This advanced training on remote start technology applies real-time field experience to the presentation to familiarize you with the latest integration solutions and all the latest product categories, particularly where data bus and transponder interface challenges are concerned. This session is a priority for any installation technician looking to become the go-to specialist for remote starter installation and to confidently and successfully approach today's challenging vehicles.

Dialing for Dollars: Best Techniques to Gain Return Customers

Instructor(s): Del Ellis - Del Ellis Training International & Chris Cook - Mobile Electronics

Track: Sales - Marketing

Start Time: 3:50 pm

Duration: 1 hour 10 minutes

Location: room 107-108

Description: In this course, Chris and Del will be teaming up to share proven strategies for getting repeat business. It takes six times more money to get a new customer in the door, while your previous client's will spend on average three times more than a new client. This class is a must for those business owners who are tired of not getting the ROI on their advertising dollars and for those salespeople who want to learn how to increase their income and increase the client's overall experience.

Leveraging New Opportunities in Safety and Driver Assistance

Speaker: Steve Witt - American Road

Track: Owner - Manager

Start Time: 3:50 pm

Duration: 1 hour 10 minutes

Location: room 105-106

Description: Safety products are in the news! Learn to capitalize on this important category and products make up the category. Understand the key must stock items and how to market and sell them. Learn to look at safety as a new business opportunity to adopt to drive higher profitability with less time involved and very little increased work load.