WORKSHOP SCHEDULE

Friday, August 11th

2:30pm - 5:00pm

TF001 – The Three Questions and Beyond: The Essential Steps in OEM Integration System Design

Instructor(s): Ken Ward – Educar Training

Track: Technician - Fabricator

Start Time: 2:30pm

Duration: 2 hour 30 minutes

Location: Katy Trail – Omni Hotel 2nd Floor

Description: What if you could make sure that an OEM integration device would do what you needed it to do? How do you tell what you need a device to do? Learn the newest and most current version of the Three Questions process from Educar Training. This session will also go beyond the three questions. While answering the three questions is an essential component of successful integration, they are just the beginning. In this session, you will learn how to expose additional components of audio signals used by the carmakers that are not included in the basic measurements. Learn how to set up and use REW to increase the usefulness of your measurements.

SM001 - Perfecting the Point-of-Sale Process

Instructor(s): Del Ellis – Del Ellis International, Rich Basler – MEA & Melissa Brautigan - Centricity

Track: Sales - Marketing

Start Time: 2:30pm

Duration: 2 hour 30 minutes

Location: Cedars – Omni Hotel - 2nd Floor

Description: Perfecting the Point-of-Sale Process will go in depth to understating sales orders, inventory control and purchase orders. Learn how to fully understand vendor agreements and to create the right cost controls. This workshop will help you understand who is running and or controlling your business and provide the information necessary to put you back in the drives seat.

OM001- Business Plan and Budgeting Building Advanced Workshop

Instructor(s): Marcel Newell – Avidworx, John Schwartz - Perfectionist Auto Sound & Security

Track: Owner - Manager

Start Time: 2:00pm

Duration: 2 hour 30 minutes

Location: Greenville Avenue

Description: CMost retailers in mobile electronics get into the industry because of their passion for cars, music, and working with their hands. As a result, most owners learn their business and accounting skills the the hard way, through trial and error.

This advanced workshop was designed to provide retailers a solid foundation in basic business and accounting principles, as well as the tools they need to succeed. All participants will receive a template for a one-page business plan (including a marketing plan), as well as a budget template they can customize for their store.

8:30pm - 10:00pm

OM002 – Night School - Owner Manager Budgeting Advanced Workshop

Instructor(s): Marcel Newell – Avidworx, Omar Jawad - Sound Depot and Performance, John Schwartz - Perfectionist Auto Sound & Security , Tony Dehnke - Entrepreneur, Jeff Cantrell - JC Audio

Track: Owner - Manager

Start Time: 8:30pm

Duration: 1 hour 30 minutes

Location: Greenville Avenue

Description: Bring your laptops! This advanced workshop includes: Budgeting 101, Budgeting 201, Advanced Modeling, and Key Performance Indicators.

This is a high-level look at business finance. All participants will leave with a working budget for their business, a CEO handbook, and some advanced modeling and KPI's to track business performance.

Participants will be broken up into groups to work, and a budget template will be provided.

Pre-requisites to be invited are reserving: Business Plans and Budgeting, Absorption Costing and A Day in the Life of a CEO.

Saturday, August 12th

8:00am - 9:20am

TF002 – Production High End – Building Systems On-Time and Profitable

Instructor(s): Christopher Pate - MobileToys, Inc., Jon Kowanetz - Handcrafted

Track: Technician - Fabricator

Start Time: 8:00 am

Duration: 1 hour 20 minutes

Location: Trinity 5-6-7

Description: This session will guide participants how to envision a design strategy and then execute on that design, taking into account the time and cost for the processes in each fabrication step. It’s the difference between making money at fabrication consistently and simply being a hobby shop. Don’t be a hobby shop! Learn how to properly bid each job to ensure profitably. Discover effective techniques to for scheduling and time allocation. Learn recommended practices for quality control and consistency as well as new and exciting, time-saving fabrication tips.

SM002 – Marketing Types: Finding Your Next Best Customer

Instructor(s): Marie Still – AAMP Global, Chris Cook - MEA

Track: Sales - Marketing

Start Time: 8:00 am

Duration: 1 hour 20 minutes

Location: Katy Trail – Omni Hotel - 2nd Floor

Description: There are many types of marketing and know which one works best for your store is paramount to bringing in new business. In this session, you will learn about different types of successful marketing techniques and the best way to use them to benefit your business. Learn how to create systems that focus on merchandising and generating profit. Understand the best ways to get your store dialed in, get vendor support and how to use buying groups properly. If you’re ready to generate profit at any revenue level, don't miss this class!

OM003 – Absorption Costing: Calculating Your True Hourly Rate

Instructor(s): Marcel Newell – Avidworx, Rich Basler – MEA

Track: Owner/Manager

Start Time: 8:00 am

Duration: 1 hour 20 minutes

Location: Greenville Avenue

Description: Your open for business and hoping for a profit but cannot figure out why your always busy and nothing to show for it? Ever wonder how why the gap between margins and actual profits is so wide? This workshop will help you understand and account for all your business costs, from the real cost of staffing to how even the smallest things - like lunch breaks and trips to get parts - can affect your bottom line. Learn your true hourly rate, use it to set goals and performance levels for your team, and create a solid foundation for future growth.

9:30am - 10:50am

TF003 – High Res Audio – The Next Big Thing

Instructor(s): Bryan Schmitt – Mobile Solutions, Matt Schaffer – Safe and Sound Mobile Electronics

Track: Technician - Fabricator

Start Time: 9:30 am

Duration: 1 hour 20 minutes

Location: Trinity 5-6-7 – Omni Hotel 3rd Floor

Description: If you are in the business of preforming audio upgrades, then don't miss this important class. Participants will learn all about the source material, hardware and signal path connectivity that make up a high-resolution audio system. Participants will also learn strategies to integrate this technology with both aftermarket-only and OEM integrated audio systems so that any client is an opportunity for a step up to high-res audio. When your clients can hear and understand the difference, higher-end audio systems will become a great new revenue source for your business.

Learn how to integrate high-resolution audio into main stream car audio designs. Understand the 25 dB gain in dynamic range and why that matters so much. Listen to compelling audio demonstrations that will solidify your understanding of this important category.

PROFITABLE MERCHANDISING: STOCK KEEPING UNIT (SKU) RATIONALIZATION

Instructor(s): Chris Cook - MEA

Track: Sales - Marketing

Start Time: 9:30 am

Duration: 1 hour 20 minutes

Location: Katy Trail – Omni Hotel - 2nd Floor

Description: What should you sell and why should you sell it. This should be based on knowing your business model and budget, then supporting the model you created. Learn to create systems that focus on merchandising and generating profit. Understand the best way to test your current product mix against your plan to truly know if what your selling is right for your business.

OM004 - A Day in the Life of a CEO: Organizational Structure

Instructor(s): Marcel Newell - Avidworx, Omar Jawad - Sound Depot and Performance, Tony Dehnke - Entrepreneur

Track: Owner - Manager

Start Time: 9:30 am

Duration: 1 hour 20 minutes

Location: Greenville Avenue

Description: Ever feel like your sales and store operations are controlling you, rather than the other way around? It’s ridiculously easy for business owners to get sucked into all the minute-to-minute emergencies that crop up in their stores, not leaving them a spare moment to think about their businesses, their internal systems and processes, or the actions that they could to take to improve the situation.

This workshop looks at key performance indicators and best practices for every aspect of your business, as well as the different systems you can use to make sense of all the data your store creates. It also reviews core business processes and the tools and dashboards that leading CEOs use to keep their businesses moving forward.

The most important takeaway is for you as an owner will be to start thinking more like a CEO, focusing on the most important details, delegating responsibilities, making processes more efficient, and planning.

11:00am - 12:20pm

TF004 – Designing the In-Car Front Sound

Instructor(s): Jason Kranitz – Kingpin University, David Cruz – Soundscape Car Audio

Track: Technician - Fabricator

Start Time: 11:00 am

Duration: 1 hour 20 minutes

Location: Trinity 5-6-7 – Omni Hotel 3rd Floor

Description: Technicians who can fabricate are not always system designers and vise-versa. Participants in this session will learn the most consistent effective ways to set up a believable and stunning front stage. Your instructors will guide you through design strategies of utilizing both factory and non-factory speaker placement that combine to gain the most predictable, favorable sonic results in an audio system installation. Learn speaker placement optimization, using dash and A-pillar examples. Learn the top 5 tips for excellent mid-bass in the front of the vehicle. Watch a live demo of an A-Pillar speaker pod fabrication.

SM004 - Leadership in Sales: Building the Customer Relationship

Instructor(s): Del Ellis – Del Ellis International

Track: Sales - Marketing

Start Time: 11:00 am

Duration: 1 hour 20 minutes

Location: Katy Trail – Omni Hotel - 2nd Floor

Description: Is there anything worse than spending hours with a potential client only to get knocked out of the sale with statements like, "I have to check with my wife!" "I want to think about it!" "I always look around first before buying anything!" In this class, you will not only learn the closing techniques used by the best retailers in the world, but also learn if your client is a qualified buyer to prevent these excuses from kicking you in the butt at the end.

OM005 – Troubleshooting Your Business: Learn to Ask the Right Questions

Instructor(s): Omar Jawad - Sound Depot and Performance, Marcel Newell – Avidworx

Track: Owner - Manager

Start Time: 11:00 am

Duration: 1 hour 20 minutes

Location: Greenville Avenue

Description: Mobile Electronics technicians are geniuses when it comes to troubleshooting the lastest products and automotive systems. What would happen, however, if business owners took the same kind of approach to their stores, identifying problems, figuring out the cause, and coming up with innovative solutions?

This workshop looks at the key pillars of business success, actions that retailers can take immediately to have an impact on their bottom lines, how to recognize the strengths and weakness of your business and leadership, and how to measure progress through benchmarking.

Takeaways for this workshop include Lead vs. Lag indicators, KPIs and benchmarking, time management, and how to focus on the right things.

Sunday, August 13th

8:00am - 9:20am

TF005 - Remote Start: Integration & Troubleshooting

Instructor(s): Shaughnessy Murley – –

Track: Technician - Fabricator

Start Time: 8:00am

Duration: 1 hour 20 minutes

Location: Trinity 5-6-7 – Omni Hotel 3rd Floor

Description: This advanced session on remote start technology applies real-time field experience to the

presentation to familiarize you with the latest integration solutions and all the latest product categories, particularly where data bus and transponder interface challenges are concerned. This session is a priority for any installation technician looking to become the go-to specialist for remote starter installation and to confidently and successfully approach today's challenging vehicles.

SM005 – Creating a Concierge Service: Tools for the Road

Instructor(s): David Gold – Rolling Tones

Track: Sales - Marketing

Start Time: 8:00am

Duration: 1 hour 20 minutes

Location: Katy Trail – Omni Hotel - 2nd Floor

Description: Looking to add something special for your clients? This workshop will teach you how to add a mobile installation concierge service to your offerings. David Gold of Rolling Tones has 22 years of expertise and is a veteran owner/installer that can show you how to efficiently perform mobile installations at your customers home or office safely and profitably. Learn his military approach to the preparation and execution of each "mission", leaving nothing to chance.

This workshop will reveal the best tools and tool box systems perfected for mobile use. How to get organized for each mobile project. Provide a proven checklist to go over with the customer when booking the appointment. Tried and true methods for hardware and parts organizing systems that are scalable for any size service vehicle. How to deal with weather, from a snowstorm to 105°. Review various tips from an owner/installer with over 35 years of experience doing mobile installations almost exclusively.

In today's world, it's all about the customer experience. Learn how to look at mobile installation from the customer's point of view, guarantying higher satisfaction creating repeat and referral business.

This is not just high tech, it's "high touch". You can provide a concierge level of service to your clients which taps into the growing trend for an increased level of customized and personalized service in today's retail environment.

OM006 - HR Systems & Processes: Recruiting & Performance Management

Panelists: Sergio De Oliveira – SAMMAX GROUP

Track: Owner - Manager

Start Time: 8:00am

Duration: 1 hour 20 minutes

Location: Greenville Avenue

Description: Businesses are only as strong as their strongest link, which is why professional hiring processes and human resource systems are crucial to any retailer's success. The wrong person, or even the right person in the wrong job, can hold your business back.

This workshop will look at the best way to recruit talent and build an acquisition pool, measure and manage employee performance, use personality assessments to determine best fit, and build a high-performing team. Every participant will walk away with a list of important interview questions, as well as sample job descriptions and scorecards.

9:30am - 10:50am

TF006 - DSP 2017 - Essential Processes and Procedures

Instructor(s): Andy Wehmeyer – audiofrog, Jon Kowanetz - Handcrafted

Track: Technician - Fabricator

Start Time: 9:30am

Duration: 1 hour 20 minutes

Location: Trinity 5-6-7 – Omni Hotel 3rd Floor

Description: Participants will learn the essential processes and procedures require to analyze the vehicle first then create the best-case scenario for a successful installation. This session will identify the best techniques for creating a successful experience for your client. Understanding the process will save you time and thus money by removing the guesswork and after-install troubleshooting that comes from the selling the product first and then figuring out how to make it sound right.

SM006 – Sustainable Selling – The Four Rules & Four Modes of the Sale

Instructor(s): Ken Ward – Educar, Brett Gadja – Speaker & Instigator

Track: Sales - Marketing

Start Time: 9:30am

Duration: 1 hour 20 minutes

Location: Katy Trail – Omni Hotel - 2nd Floor

Description: Part one of the 12 Keys of Sustainable Selling - getting the deal, keeping the customer, earning the profits. A two-workshop course on creating better results (for everyone) on the sales floor. This workshop is designed to give you techniques you will use your first day back at the store, and every day afterwards.

The Four Rules - an ethical framework for sales, work, and life - especially sales. Follow these rules and be confident of the value you bring. Learn sure fire ways to avoid the ethical quagmires that make the sales profession difficult for many.

The Four Modes of Operation - Experience a basic operating system for maximizing our effectiveness with people (clients, co-workers, and everyone else!). Take part in exercises with a world-class professional trainer and facilitator! Get better results when working with others - whether they be clients, colleagues, or employers. Better manage your own reactions and navigate others' reactions far more effectively, to get where you need to be.

OM007 - Room for Growth: Emulating Successful Retail Models

Speaker: Steve Witt - Stephen Witt Management

Track: Owner - Manager

Start Time: 9:30am

Duration: 1 hour 20 minutes

Location: Greenville Avenue

Description: Small business retail has unique challenges as compared to larger retail operations. The common denominator is customers. Consumers want to buy from a place in which they find value in the products and services. This class will show you tactics used by the successful stores that will also work for your business. Use what you learn to attract more customers, get them to buy more while in your store, and keep them coming back for years to come!

11:0am - 12:20pm

TF007 – The Art of Building Brackets

Instructor(s): JT Torres – HB Autosound & Tint, Chris Pate – MobileToys, Inc.

Track: Technician - Fabricator

Start Time: 11:00am

Duration: 1 hour 20 minutes

Location: Trinity 5-6-7 – Omni Hotel 3rd Floor

Description: At first it doesn't sound sexy, but in custom installation the reliability and serviceability of mounted equipment is important for both safety and longevity. Backstraps and stinger screws are not going to get the job done and it is certainly not going to be worthy of OEM-quality work. This course will show participants how to mount equipment with safety and preservation of the vehicle integrity in mind, something that car owner enthusiasts appreciate. Learn uses of materials including ferrous & non-ferrous metals and plastic composites. See first-hand on how to build and fabricate custom brackets. Mount components like the factory would, including serviceable attachments Live demos throughout the presentation.

SM007 – Sustainable Selling – The Four Steps of the Sale

Instructor(s): Ken Ward – Educar, Brett Gadja – Speaker & Instigator

Track: Sales - Marketing

Start Time: 11:00am

Duration: 1 hour 20 minutes

Location: Katy Trail – Omni Hotel - 2nd Floor

Description: Part Two of the 12 Keys of Sustainable Selling - The Four Steps of the Sale - What happens in every single sale, when it should happen, and how to make it happen. Exercises and techniques to use as soon as you're back in the store. Four simple steps, a basic formula for handling objections, and a focus on how to delight clients - retaining their business!

OM008 - Conflict Resolution: Dealing with Difficult People and Situations

Speaker: Sergio De Oliveira – SAMMAX GROUP, Marcel Newell - Avidworx

Track: Owner - Manager

Start Time: 11:00am

Duration: 1 hour 20 minutes

Location: Greenville Avenue

Description: In any closely-knit staff, squabbles over job responsibilities, perks, pay and hours can cause rifts and take the focus off achieving maximum results for the store. This class will teach you how to address specific kinds of issues, improve morale and get everyone moving in the same direction.

How do you turn your staff into a winning team? Find the right people, engage in performance management and team alignment, and master the art of conflict resolution. Build leaders who can take the pressure of you by handling more of your day-to-day responsibilities – freeing up more of your time to work on your store and grow your business.

8:30pm - 10:00pm

OM009 – Night School - Owner Manager HR Advanced Workshop

Speaker: Sergio De Oliveira – SAMMAX GROUP

Track: Owner - Manager

Start Time: 8:30pm

Duration: 1 hour 30 minutes

Location: Greenville Avenue

Description: The goal of every business owner is to one-day work less and let employees take on more responsibility, but this kind of transfer doesn’t happen overnight. Learn about long-term planning for workers, advanced leadership development, the importance of mission statements, visions statements and value statements, and how to set goals for your top people.

Pre-requisites to be invited are reserving: HR Systems & Processes: Recruiting & Performance Management and Conflict Resolution: Dealing with Difficult People & Situations.

Monday, August 14th

2:30pm - 5:30pm

TF008 – Technician – Fabricator All-Star Workshop

Instructor(s): Ken Ward – Educar Training, JT Torres – HB Autosound & Tint, Chris Pate – MobileToys, Inc., Andy Wehmeyer – audiofrog, Jon Kowanetz – Handcrafted, Jason Kranitz – Kingpin University, David Cruz – Soundscape Car Audio, Matt Schaffer – Safe and Sound Mobile Electronics

Moderator: Bryan Schmitt – MobileSolutions

Track: Technician - Fabricator

Start Time: 3:00pm

Duration: 2 hour 00 minutes

Location: Trinity 5 & 6 – Omni Hotel 3rd Floor

Description: Ever wish you could attended every class as Technician/Fabricator Workshop KnowledgeFest? Now you can. Participants in this session will receive an executive level summary of all the education sessions. This session will allow you to get the full picture of every aspect of the education experience. This is a must for all store/shop associates and provide the essential steps for implementing what you learned when you get back home. This session is open to all attendees. Don't miss this one!

OM010 – Communicating Value to Improve Predictability & Profitability

Panelists: Andy Wehmeyer - audiofrog, Omar Jawad - Sound Depot

Track: Owner - Manager

Start Time: 3:00 pm

Duration: 2 hour 00 minutes

Location: Trinity 7 – Omni Hotel 3rd Floor

Description: Feel like you're stuck with no good way to increase revenue? Want to increase your average ticket but afraid of the labor quagmire that chews up all the profit in high end jobs? Feel like you’re working at cross purposes with your techs—you want to turn jobs and they want to turn them into works of art?

You're not alone. This isn't new. This doesn't have to continue. Your techs are frustrated, too. Everyone can win, including your customers.

A different value proposition and a new pricing strategy can turn this situation around. One simple change will open the door to better cooperation, higher tickets and more revenue for everyone involved. We’ll get you started.