Sunday, April 9th

6:00 pm - 8:00 pm • Hall D

Beer & Biz: They usually don't mix, but this time they do!

We will roll out the bars and open the concessions for food! Spend some quality, one-on-one time with your vendors. Open to all attendees, this event is a time to show your vendors some appreciation for being part of the only event designed to educate the mobile specialist.


Monday, April 10th

7:00 pm - 8:00 pm • room 109-110

Mobile Electronics: Looking Ahead… the Connected Car and Beyond

In less than three years, over 250 million cars worldwide will be connected to the Internet. What does this mean for our industry? What does this mean for your business?

Consumers, especially millennials and younger, are demanding technology in cars. Most cars on the road today do not adequately address their demands. But, what do they want and how do we position our industry to deliver on the promise of a connected car?

Automakers are responding with options that still lack the ability to easily upgrade and interface with the latest technologies. Aftermarket will again most likely provide the solutions. Can we react in time to the challenge and seize the opportunity?

This session will provide a clear understanding of where we are as an industry and outline steps to take full advantage of the opportunities ahead!

Chris Cook

Mobile Electronics Association & Presenter

North Andover

Chris Cook serves as President of the Mobile Electronics Association the U.S. trade association representing over 1,000 mobile electronics companies and owning and producing the annual tradeshow, KnowledgeFest®, and the trade publication Mobile Electronics® Magazine. Cook is a 30-year automotive consumer electronics veteran with expertise with in-vehicle consumer electronics integration for both Aftermarket and OEM. Cook has held key positions with mobile electronics companies in retail and manufacturing. He holds an honorary Masters Certification with Mobile Electronics Certified Professionals (MECP) and was a past executive editor and writer of both the study and exam materials. Cook was previously with the Consumer Technology Association (CTA) where served as the staff liaison to senior executives in the automotive mobile electronics industry. During that time he was involved in the design and implementation of in-car multimedia network solutions and leading key industry initiatives including technology and standards development, education and promotion as well as driver safety promotion. Cook resides with his family in the greater Boston area.